NFT Marketing Strategy Trends in 2022

Last year alone, the non-fungible token (NFT) market saw a whopping $23 billion in trading volume. With many popular brands and artists entering the NFT space, the sector is quite healthy and inviting for individuals or companies looking to make money. But before you can achieve that, you must first reach potential buyers.

With that in mind, we have prepared a guide that focuses on trending NFT marketing strategies in 2022. After reading our tips, you should be well on your way to organizing a smashing NFT marketing campaign and selling those NFTs. So, without further ado, let’s begin!

1) Influencer NFT Marketing

Reaching NFT influencers is an important part of any solid NFT marketing plan. In this day and age, buyers actually trust influencers more than they do traditional media, which you should use to your advantage. However, targeting just any influencer would be a mistake; instead focus on those that can provide real value.

How to find suitable influencers for your NFTs? Of course, they should have a significant following and deliver quality content. Also, if an influencer had already promoted products like yours and is well-versed in the NFT space, then that is a significant plus. Such influencers have the respect of the wider NFT community and can bring you many new buyers. Finally, it is best if an influencer is active on the same platforms as your potential buyers. With the help of the right influencers, it is not unusual for the proportion of product engagement to double, so don’t be shy and get in touch.

2) Community NFT Marketing

When it comes to establishing and maintaining a loyal audience for your NFTs, community marketing is key. And social networks, including Twitter, Instagram, Facebook and Reddit, are where the community can gather. Regular publication of news and project milestones on social media will therefore engage the public and ultimately lead to new sales. In addition, you will also receive useful feedback that you would not otherwise receive.

The social platform Discord is particularly interesting as an example of NFT social media marketing, as there is an unusually large number of NFT lovers there. Many players can be found on Discord, and many of them organize streams and AMA sessions, which is what sets this social network apart from its competitors. There are a few things to keep in mind when creating a Discord NFT channel. First, the vibe needs to be positive, so you should come up with community rules and maintain general chat. Second, it’s a good idea to have an FAQ channel, where you can explain how customers can create and buy your NFTs. You can also post other instructional content, such as explaining how channel members can avoid NFT wash trading. Third, it’s useful to organize giveaways and discounts for your biggest fans on Discord. Of course, all of these tips can be extrapolated for use on other social media as well.

3) NFT press releases

While most buyers inform themselves through social media platforms and influencers, this doesn’t mean you should ignore other media. On the contrary, writing and sending press releases to specialized sites, such as tradecrypto.com, will most likely increase the visibility of your NFTs.

Aside from being stylistically well-written and engaging, the trick to writing excellent press releases is to encapsulate the core ideas related to your NFTs while avoiding fluff content. Such a press release will also contain a kind of call to action, which subtly encourages readers to buy. If you are unsure whether your writing skills are sufficient for this task, we suggest you hire an agency that offers NFT marketing services to help you. Doing so will undoubtedly pay off, given that many still follow daily NFT news.

Additional NFT Marketing Tips

• Search Engine Optimization (SEO) is about coming up with different keywords to use on social media and elsewhere, which will make your NFTs more visible on search engines. There are specialist agencies that can help you with this part of your marketing efforts; investing money in hiring their services is well worth it.
• Blogging: with all other sources of information, blogging may now be considered old-fashioned, but it is not without its potential advantages. This can be another way to promote your NFTs and reach your target audience, especially when used in conjunction with good SEO. In addition, you can also make guest posts on various NFT websites that are interested in working with you, preferably those with a larger audience than yours.
• Blockchain network, like Adshares and CoinAd, can give a big boost to your marketing campaign. By cooperating with such networks, you will reach exactly the target group you need, as blockchain and NFTs are of course inextricably linked.
• Sell ​​your NFTs on high profile marketplaces, such as OpenSea, will ensure that a higher number of potential buyers are exposed to your product. Many people use such marketplaces not only to buy, but also to browse and discover attractive NFTs. And these NFTs can be the ones you made.

Author Bio

Maksym Prykhodko