NFT: how Doodles wants to become a global entertainment brand

Julian Holguinmanaging director i Doodleswill come back later NFT Paris on ambitions of franchise which, having raised $54 million in 2022, has just launched Doodles 2 and buy the animation studio Golden Wolf.

Employed in May 2022 as a CEO from Doodles, Julian Holguinformer president of Billboard, an American music magazine, and media veteran, doesn’t seem to have had as tough a year as the rest of the crypto ecosystem.

Firstly, because the project at 10,000 NFT launched in 2021 on Ethereum by digital artist Burnt toast and Dapper Labs alumni Evan Keast and Jordan Castro, raised $54 million in September 2022, with a valuation then exceeding $700 million.

When the project was recruited in November 2022, Pharrell Williams as brand manager, before acquiring animation studio Golden Wolf, known for its work on the Rick & Morty series, in January 2023.

This is a clear indication of his ambition to become one global cultural franchiseaffects equally music as well as to series and movies, or to a multitude of derivative products.

On the occasion of NFT Paris, which will take place on 24 and 25 February from the Grand Palais Éphémère, Julian Holguin check back on the latest news about the project, the release of Doodles 2 last January 31, which marks well according to him his willingness to touch the general public.

Based on the Flow blockchain of Dapper Labswhich particularly allowed the democratization of projects such as NBA Top Shorts, Doodles 2 will allow holders to customize their NFT avatar, for example by changing their characteristics by associating them with other NFT wearables, but also access experiences or physical products inspired by these wearables.

[Avec Doodles 2] Our ambition is to bring millions of people into the ecosystem, but also to offer new experiences to owners of the original Doodles by allowing them to develop wearables to shape them according to their tastes,” said Julian Holguin, CEO of Doodles.

Beyond Doodles 2, Holguin is counting on the momentum to Doodles holderswho, like those of Bored Ape Yacht Club, share the intellectual property of the project, to make the project shine and set Doodles up as a global cultural brand. From a coffee brand that Coffee Doods on music – Justin Bieber, Snoop Dogg and Steve Aoki are among the supporters of the project – is thus a basis for expansion for the brand, as well as animation via the acquisition of Golden Wolf.

“We want to create one cultural objectthat people can acquire. Having the media and entertainment is crucial to that, but we know they are conservative sectors, especially when it comes to intellectual property! So rather than waiting forHollywood comes to us, we decided to go out on our own,” says the manager, who sees sharing IP as “a strong way to bond and engage the community, to expand the brand and therefore enrich that IP a little more. ” Both when it comes to connection and when it comes to increasing the value of NFT.

Waiting for the first one Animated film with Doodlesthe franchise is developing its musical NFT project, originally scheduled for March 2023.

I don’t know if it’s going to launch in March, and I don’t want to get ahead of myself on a more specific date, but we’re pretty close to revealing more!” Holguin tells Coins.comin the margin of NFT Paris.

It must be said that the news is abundant around Pharrell Williamson whom rests part of the project as director of the brand Doodles, and who has just been appointed artistic director of Louis Vuitton.

“Pharrell Williams is one of the best music producers in the world and he is also one of the main partners of Doodles! I cannot comment on his appointment at LVMHbut I just know that he is very enthusiastic, like the rest of us! But it’s all still very new and we’ve never talked about collaboration. If we did, we would be thrilled, as LVMH is one of the most incredible companies in the world, says the Doodles boss, who is one step closer to his goal of make their brand iconic to the general public.

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