NFT expert Lee Richter’s TEDx talk “Access, Attention & AI Ideation”

NFT expert Lee Richter explains the changing economy and how to participate in it in her TEDx talk “Access, Attention & AI Ideation”

To navigate the attention economy, you need the right tools. In his TEDx Talk called “Access, Attention and AI Ideation”, NFT expert Lee Richter explains how to use modern tools and technology to stand out and succeed in an environment where attention is the most valuable currency.

Sugar Hill, GA – The term “attention economy” was coined by psychologist and economist Herbert A. Simon, but it wasn’t until 1997 that Michael Goldhaber stated that the attention economy is the one people live in, when “what matters most is what is most button now, namely attention”. Lee Richter, NFT expert, marketing expert and best-selling co-author of the book Blockchain Life, believes that the only way to succeed in such an environment is by leveraging new technologies.

Need for access

“Today’s generation does not participate [in the economy] the same thing we did when I was young,” says Richter in his TEDx Talk, “they don’t necessarily have to own the car […] they only want access when they need it.”

This is one of the realities today’s business owners must understand, according to Richter, in order to participate and have a chance to succeed in today’s economy. In fact, the need for access is one of the themes she uses to set the scene in her TED talk. According to her, the only way to adapt to this new need for access is by using the latest technologies. According to her, not adapting would be the same as being left behind.

Observe the younger generations

Richter became increasingly aware of how Gen-Zers are changing the way people communicate by observing her 18-year-old daughter, she explains in “Access, Attention and AI Ideation.”

“I get to observe this next generation of youth through my daughter, and I often see that nothing is more important to them than meaningful connections and […] they build meaningful connections where they can find them in an engaging and dopamine-activating way.” One of the places where Gen Zers find those connections is, according to Richter, in the Metaverse.

Richter then goes on to say, “When technology advances, it never goes back.” This is why she believes that NFTs and AI, as well as Web3, are tools that will be essential for business owners and marketers who want to survive in an economy that has moved from a “stomach-to-stomach” approach, which Richter defines it, to a completely digital approach.

To make her point, the speaker gives the following example:

“Once people got a remote control for their TVs, they never went back to getting up to change the channel again.”

Similarly, she believes that businesses and marketers who now use Web3 will not go back. But since this movement is only in its initial stages, Richter invites entrepreneurs and business owners to join now and decide how they want to participate and engage in what she calls the new age of the Internet.

See Lee Richter’s full TEDx Talk here.

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COMTEX_431380590/2824/2023-05-01T10:59:29