NFT.com launches in public beta

TORONTO, Feb. 16, 2023 (GLOBE NEWSWIRE) — Immutable Holdings Inc. (NEO: HOLD; OTCQB: IHLDF) (“

Immutable holdings

” or ”

Company

”), a publicly traded blockchain holding company, is pleased to announce that NFT.com has officially launched its platform’s public beta.

NFT.com aims to enable all users to create and create profiles, discover new and existing collections, buy and sell non-fungible tokens (“NFTs”) wherever they are listed, and enjoy lower marketplace fees. The company is also pleased to announce several platform-related launch partnerships with prominent brands from the Web3 and consumer products sectors, including Unstoppable Domains, Allure Bridals, SuperNormal and The Doge Pound, among others.

The NFT market is currently plagued by complex user experience, fragmented liquidity and limited to no social data. New brands and creators enter the space every day, but users don’t seem to have a single place to discover their collectibles. NFT.com is working to solve this problem as a one-stop shop for NFTs. The platform brings artists, collectors, creators and fans together to buy, sell and engage with NFTs wherever they exist. Central to its platform, NFT.com introduces the concept of a social profile represented as an NFT called an “NFT Profile”. NFT profile holders get access to exclusive benefits, including lower marketplace fees, exclusive NFT.com features and fully customizable galleries for their own NFT collections. Users of NFT.com can also buy and sell NFTs natively on the NFT.com marketplace as well as other third-party marketplaces through the platform’s aggregator and transaction routes. As an initial launch promotion, NFT profile holders will be able to use the NFT.com marketplace without fees for a limited time.

Until now, NFT.com had operated in private beta. The platform has already collected over 9,000 NFT profiles created and 9.7 million NFTs displayed and accessible through the site. Prior to the public beta, users were required to carry a Genesis Key with their Web3 wallets, representing a unique fully animated NFT collection that enabled holders to create the first NFT Profiles platform and participate in the early community.

“NFTs are defining the future of how creators, brands, entertainers and more will engage with their fan bases,” said Jordan Fried, CEO and Chairman of Immutable Holdings. “We believe NFT.com is the easiest and most accessible way for new crypto users to enter the NFT space and start growing their collection.”

Finally, the public beta will feature launch partnerships with leading NFT creators who will make their collections directly accessible through their own NFT profile. This includes Unstoppable Domains which allow users to purchase their own digital identities directly on NFT.com.

“Bringing Unstoppable Domains to NFT.com means you can buy your Web3 domains on the primary or secondary market, with no additional transaction fees,” said Sandy Carter, SVP and Channel Chief at Unstoppable Domains. “We are excited to help onboard the next wave of users to Web3 through a consumer-friendly, one-stop-shop for NFTs.”

To learn more about the platform and access the public beta, visit www.nft.com. For regular updates follow on Twitter at @NFTcomofficial and join the discussion on Discord at www.nft.com/discord.

About Immutable Holdings Inc.

Immutable Holdings is a collection of businesses within the digital asset ecosystem with a mission to build businesses and products that increase the awareness, access and use of digital assets. Founded by Jordan Fried, a founding team member of the multi-billion dollar Hedera Hashgraph network, Immutable Holdings already has tens of millions under management and a portfolio of businesses and brands built on the blockchain ecosystem, including NFT.com, Coffee and Crypto, Immutable Asset Management, and 1-800-Bitcoin. For additional information about Immutable Holdings, please visit and view the company’s disclosure documents on SEDAR at www.sedar.com.

About unstoppable domains

Unstoppable Domains was founded in 2018 and is building a platform for user-owned digital identity. Unstoppable Domains offers Web3 domains stamped on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace long alphanumeric crypto wallet addresses with a human-readable name and log in and trade with hundreds of apps, wallets, exchanges and marketplaces. The company was named by Forbes as one of America’s best startup employers in 2022.

For media inquiries and further information, contact:

Billy Baxter, Head of Business Development and Operations

Email: [email protected]

CAUTIONARY NOTICE REGARDING FORWARD-LOOKING INFORMATION:

This press release contains certain statements that constitute forward-looking statements or information under applicable securities laws, including with respect to NFT.com and its benefits, NFT profiles, launch partnerships announced in this press release, NFT.com’s public beta and the launch of the platform to the general public. Such forward-looking statements are subject to a number of known and unknown risks, uncertainties and other factors, some of which are beyond the company’s control, which may cause actual results or events to differ significantly from those stated, expected or implied in forward-looking statements. These risks and uncertainties include, without limitation, changes in applicable laws or the regulatory sphere in which the Company operates, general economic and capital market conditions, stock market volatility and the other risks disclosed in the Company’s Annual Information Form dated March 31, 2022 and other disclosure documents available on the company’s profile at www.sedar.com, including the company’s management’s discussion and analysis for the three and nine months ended September 30, 2022 and 2021. The foregoing is not an exhaustive list of factors that may affect the company’s forward-looking statements. Other risks and uncertainties which are not known to the company and/or which are not specifically referred to here, may also cause actual results or events to deviate significantly from those expressed in the company’s forward-looking statements.

Although the Company believes that the forward-looking statements in this press release are reasonable, they are based on factors and assumptions, based on available information, regarding future events, which may prove to be inaccurate. As such, readers are cautioned not to rely on the forward-looking statements, as no guarantee can be given as to future plans, operations, results, levels of activity or performance. The forward-looking statements in this news release are made as of the date of this news release, and except as required by applicable law, the company undertakes no obligation to publicly update or revise any of the forward-looking statements, whether as a result of new information, future events or otherwise.