NFT artist Ape Rave Club headlines Tomorrowland; What does it mean for Web3?
What is Web 3.0? Also called Web3, and once referred to as the metaverse, it is an expected movement of the internet towards a setting where users, not companies, will dominate. As of now, tech giants like Google and Facebook have excessive control over people’s browsing experiences. Web 3.0 claims to mark a decisive end to this.
But the reach of Web 3.0 is limited for now. DeFi protocols, which claim to be part of Web 3.0 finance, have had a mixed spell so far, with successes and failures. Now a participant named Ape Rave Club claims to usher in the transition of music and entertainment towards Web 3.0. Let’s explore this in detail.
What is Ape Rave Club?
Very limited information about the Ape Rave Club project is available in the public domain. The official website has links to a Twitter account and also a YouTube channel. However, the number of subscribers on YouTube is not even a hundred at the time of writing, and all content has not yet been uploaded.
What is indicated on the website of Tomorrowland – a Belgian music festival – is that Ape Rave Club is linked to the popular BAYC (Bored Ape Yacht Club) NFT project, which is based on the Ethereum blockchain. Tomorrowland’s blog also suggests that BAYC #9184 is behind Ape Rave Club. Ape Rave Club is in the news due to a recently concluded performance on the Tomorrowland stage.
It is said that the performance was led by an “NFT Artist”. Photos of the performance, where an artist donning a BAYC NFT mask can be seen playing music, have been shared by Ape Rave Club on its Twitter handle.
Tomorrowland and Ape Rave Club
A famous music festival, Tomorrowland, has been going on for the past 17 years. But now, according to a recent blog on the site, Tomorrowland is entering NFT territory with its Medallion of Memoria collection, which will provide special access to the events.
Ape Rave Club’s Tomorrowland performance is being touted as the first of its kind by a digital artist. Meanwhile, in the wider NFT-verse, Beeple remains arguably the most popular artwork creator.
View point
The coming together of Tomorrowland and Ape Rave Club can be seen as a small step towards Web 3.0. Whether it will mark a decisive shift in entertainment towards “decentralized internet” remains to be seen. For now, the broader cryptocurrency and NFT-verse is going through a deeply subdued phase where asset prices have fallen sharply. Only time will tell if Ape Rave Club’s NFT artist status can make an impact for long.
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