NFT Analytics Platform Zash Partners with Binance to Launch Enterprise Data Products

Quick take:

• Binance will contribute to developing, testing and launching the jointly developed product offering.
• Zash’s products will be designed for organizations entering the NFT space.
• In addition to offering NFT analysis, Zash will expand into new verticals.

Zash, an enterprise-class NFT analytics platform, announced today that it has partnered with Binance to launch a suite of enterprise data products to help crypto institutions make decisions in the fast-growing NFT market.

In this partnership, Binance and Zash will jointly develop the data tracking and intelligence tools, which Binance will then help develop, test and launch. Zash will continue to develop products for organizations entering the NFT space, Parit Patel, CEO and co-founder of Zash, said in a release.

Founded in 2021 by Parit Patel and Efe Surekli, Zash began as a social network built on sharing trade ideas enabled via public blockchain data. Through this, they identified data barriers for NFTs and the need to provide access to accurate data.

Zash mentioned that NFTs are evolving beyond digital art as creators and consumer brands experiment with the new asset class, uncovering means to connect with communities, aid marketing strategies and synthesize revenue streams. The technology finds applications in music, entertainment, sport, events, fashion, and becomes a culture-shaping tool.

Referring to Reddit’s NFT Playbook, Zash stated that NFTs have shown a year-over-year growth of 20,988% between Q4 2020-Q4 2021, and Jeffries predicted the NFT market will reach $80 billion by 2025. This means that companies and organizations must manage, store, visualize and analyze enormous amounts of information.

The company’s product offerings are designed to help businesses and organizations track NFT data and present it in a digestible format by getting rid of the long mix of addresses, convoluted on-chain transactions and fragmented social media data. Zash has been working closely with Binance since the beginning of this year.

Having launched now, the team is in talks with other major exchanges, marketplaces, aggregators to expand the reach of their data product offerings. In addition to offering NFT data analytics, Zash will expand into new verticals with a variety of product features such as community mapping and predictive intelligence.

“Zash is very close to the customer while highlighting what the NFT community needs and evolving their offering to drive insight discovery quickly and efficiently,” said Demis Bhojoo, Data Analytics Manager, Marketing and Product at Binance.

Zash joins other analytics firms in the space that provide NFT data, including Nansen, which recently added Solana analytics data, as well as bitsCrunch, which provides analytics to help people make decisions about their NFT purchases.

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