NFC code management platform ixkio adds support for NFT authentication to create digital twins • NFCW
EXHIBITOR NEWS: Tag management platform ixkio has added a new feature that enables users to easily verify the authenticity of both a digital non-fungible token (NFT) and the physical NFC tag attached to it in a single interaction.
The new feature means brands can now verify the authenticity of both an NFC tag and an associated NFT in the same conversation – providing confidence that the combined physical and digital devices are connected.
NFTs are digital blockchain-based certificates that can be used to verify ownership of videos, online artwork, and other digital assets. Since they cannot be copied, they can solve the problem of counterfeiting while creating exclusivity.
There are many possible use cases, although one of the more promising is creating “digital twins” products that exist both in the real world and in cyberspace.
“In many ways, people already have a digital twin of themselves – a virtual, online social identity. Therefore, it is logical that people’s physical purchases and interactions can also exist in parallel in the digital space,” ixkio CEO Phil Coote explained to NFCW. “When they own an object from the real world, an NFT gives them a digital twin that allows them to also own it in the virtual spaces they inhabit.”
This means, for example, that a consumer who buys a pair of high-end sneakers can wear the same luxury footwear in their favorite game.
An NFC authentication tag attached to the shoes contains a key which is then used to create a unique code with each scan. The unique code can be verified on the ixkio server, providing confidence in the confirmation that the NFC authentication code is indeed what it claims to be, therefore confirming that the sneakers it is attached to are genuine. The tag also links to the NFT for the digital shoes so they can be imported into the game.
“With the continued growth of physical authentication with NFC, digital authentication with NFTs and the logical need to connect the two by creating digital twins, our customers are looking for simple ways to implement their projects,” Coote told NFCW .
“This new feature strengthens the ixkio platform’s ability to drive the connection between physical and digital, using NFC tags and NFTs that work together collaboratively to help brands protect products from counterfeiting, promote exclusivity and extend reach. “
NFT management is available now at no additional cost as part of ixkio’s Flex Alpha plan and enables users to manipulate NFT data directly via a web interface or – for integration with larger projects – through the platform’s management API.
