NETGEAR is partnering with SuperRare to develop a licensing model for digital displays of NFTs

Quick take:

• NETGEAR will join the SuperRare DAO to create a new licensing model for NFT art.
• Meural is a digital canvas that can deliver a realistic art experience controlled via gestures, desktop, mobile app, Amazon Alexa.
• Using the digital canvas, owners can display their NFT art on the walls of their home.

American computer networking company NETGEAR today announced a partnership with NFT market, SuperRare.

In this partnership, NETGEAR will join SuperRare DAO to help develop a licensing and royalty model for displaying NFTs on Meural, a digital canvas platform. By participating in the SuperRare DAO, NETGEAR will acquire $RARE tokens.

“We are thrilled to have NETGEAR join the SuperRare DAO,” said SuperRare co-founder and CEO John Crain. “We believe their expertise in building display technologies, licensing content and streaming art will help us push forward as we continue to build an open and fair future for digital art.”

The licensing model will support the display of curated SuperRare collections on NETGEAR’s Meural platform and furthers both companies’ vision to create new ways to interact with digital art, culture and NFT collections.

Founded on the belief that the thoughtful use of technology can transform access and discovery of visual art, Meural consists of a distinctive WiFi-connected digital canvas, the Meural Art Library, a smartphone app and web portal designed to engage new audiences in digital art while creating additional revenue streams for creators.

“By introducing digital scarcity to art and collectibles, NFTs and blockchain technology have given new financial and creative powers to digital artists. NETGEAR supports this exciting development, and is committed to working with creators, collectors and enthusiasts to create a licensing model that reflects their interests,” said Poppy Simpson, senior product and content manager for NETGEAR’s Meural product line. “Working with SuperRare Labs to develop a licensing framework that the RARE community can support feels like a spiritual alignment between our brands to build a broader, more diverse art and curation ecosystem.”

Meural has been part of the NETGEAR portfolio of Smart Home products since 2018 and can deliver a realistic art experience that can be controlled via gestures, desktop, mobile app or Amazon Alexa.

Using the digital canvas, owners can display their NFT art on the walls of their home or office. NETGEAR’s partnership with SuperRare is the company’s latest foray into the NFT world, following recent integrations with leading crypto wallets Coinbase and MetaMask and a partnership with Async Art to add dynamic, programmable NFTs to the Meural library.

Meural will also be featured in SuperRare’s pop-up gallery in New York’s SoHo neighborhood, bringing together well-known NFT artists and the wider crypto art community.

SuperRare Gallery is open until August 28 and has a rotating program of five NFT exhibitions, some organized by the company’s in-house curatorial team, and others by guest curators. In addition, Meural will showcase approximately 100 works, curated by SuperRare, on the Meural platform once the new licensing model is developed.