Neo-based physical NFT movie memorabilia goes up for auction as Neo sponsors Alden Ehrenreich’s directorial debut
Neo and consulting firm Degenz.wtf have announced a joint $150,000 sponsorship for Shadow brother Sunday, the directorial debut of actor Alden Ehrenreich. The short film will premiere at the Tribeca Film Festival and will be followed by a charity auction in New York on June 9 of physical NFT memories on the Neo blockchain.
Shadow brother Sunday tells the story of a struggling musician who, in a desperate act, returns home to steal his younger brother’s computer on the day of the premiere in order to sell it to the paparazzi.
The film represents a new direction for Ehrenreich, known for his acting roles in films such as Solo: A Star Wars Story and Cocaine bear. With Francis Ford Coppola as executive producer, Ehrenreich ventures into writing and directing for the first time. Coppola’s extensive filmography includes influential works such as The godfather trilogy and apocalypse now.
NFT Memorabilia
The premiere will be followed by a preview party hosted by COZ and Degenz.wtf, which will give attendees the opportunity to participate in an auction for a new NFT collection. These NFTs are linked to original, physical 35mm film frames from Shadow brother Sundayand became the first Hollywood memorabilia to be minted on the Neo blockchain.
The memorabilia is embedded with the same “non-fungible element” technology as the OneBand, which stores a secure private key known only to the device and is operated wirelessly with NFC. This NFI can be used to certify ownership and operate various digital applications.
This collaboration was initiated after Neo’s activation event at Consensus 2022, where booth visitors could use NFTs to unlock a physical chest to win various Neo token prizes and specially engraved coins. Degenz.wtf co-founder Tyler Pintar commented:
“When we committed to supporting Alden Ehrenreich and his vision for Shadow Brother Sunday, we immediately saw this as a unique chance to offer fans an unprecedented level of engagement with the film. The collaboration with COZ and Neo has made it possible for us to bring this vision to life in better shape than we ever imagined, and we look forward to working together in the future.”
Charity auction
After the newer Neo activation at Consensus 2023, OneBand rings will be used to power Shadow brother Sunday auction bidding process. OneBand, a physical ring cryptographically tied to an NFT, was developed through a joint effort between COZ and AxLabs. In a press release, COZ CEO Tyler Adams offered a mix of usage examples:
“OneBand has enormous potential for use in various industries, including gaming, brand activation, POAP, financial transactions, verifications and more, all contributing to the broader growth of the smart economy.”
Consensus 2023 participants, along with a number of A-list special guests, are invited to the event. Proceeds from the auction will be donated to Red Eye, a non-profit organization that aims to build a brighter future for children in the entertainment industry with 24/7 community support.
Ehrenreich also commented on the auction, sharing a positive view of the potential for new funding methods to empower content creators:
“I had a great experience working with Degenz.wtf and Neo; the support they provided made it possible to make my film exactly the way I wanted. The idea that alternative forms of film financing can give artists more creative freedom and chances for experimentation is very exciting to me.”
The original announcement can be read at the following link:
