National Lampoon Launches First Web3 Studio, Poison Pill NFT Announces

Quick take:

• National Lampoon has launched its web3 campaign with the announcement of its first web3 studio.
• The company also announced the Poison Pill NFT, which dropped on October 26.
• The company began exploring opportunities in the web3 space over the past year amid rapid growth in the market.

National Lampoon has launched its web3 campaign. The company announced its foray into the burgeoning industry with its first web3 studio on Tuesday. National Lampoon also launched Poison Pill NFT, which debuts on October 26.

The company started as a spinoff of the Harvard Lampoon magazine 50 years ago, before expanding into other segments of the entertainment industry including movies, radio, live theater and more.

Over the past year, National Lampoon began exploring opportunities in the fast-growing web3 market amid the influx of mainstream companies.

Web3 is generally described as a next-generation version of the Internet that leverages new technologies such as artificial intelligence, augmented reality and virtual reality devices, blockchain technology, and decentralized applications to create interactive solutions that promote community-based ownership.

Commenting on the company’s entry into web3, National Lampoon’s Raj Singh said: “Over the past year, we have been conscious of formalizing an initial approach to Web3, given the rapid evolution of the market. NL NFT is a Web3 destination focused on the intersection of artists, audiences, comedic entertainment, digital assets, experiences and IP rights enabled by blockchain innovation.”

The company wants to leverage the creator-driven approach offered by web3 in co-creating and managing partnerships across both literary and performing comedic talent.

National Lampoon said it has already sealed several partnerships that will be announced ahead of the Poison Pill launch in October to add to the already announced collaborations with Monax Labs and Non-Fungible Films.

The company will leverage the expertise offered by a highly experienced board of advisors, which includes Jimmy McNelis (aka j1mmy.eth and founder of nft42), Jeremy Drane – co-founder of both Monax Labs and Nifty’s, Cameron Moulène of Non-Fungible Films, and Project Venkman’s Gavin Gillas.

Harsharn Singh, co-founder of NL NFT. So far, NL commented: “We’re big believers in the long-term potential of blockchain. The poison pill, which will be an all-access pass for avid fans, creators and early adopters to what we’re creating in Web3 that extends beyond the written word, to film contents.”

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