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NARS and Boss Beauties launch ODENTITY NFTs
Leading beauty brand NARS Cosmetics announces “ODENTITY”, a new NFT project inspired by the Orgasm shade makeup collection, in collaboration with web3 Boss Beauties, a leading female founded web3 pioneer organization. The NFT collection is designed to drive self-expression and creativity in the digital world. ODENTITY has two bespoke digital collectibles inspired by orgasm, to empower women to be bold in their self-expression.
NARS x Boss Beauties: How The NFT Collab Is A New Wave of Empowerment
ODENTITY NFTs are empowering women around the world through the release of two free digital collectibles. The first of these is exclusive to Boss Beauties holders and the second collectible is available to everyone. Both of these collectibles are inspired by NARS Orgasm, the brand’s most iconic shade. The unique partnership aims to bring women on board web3. It does so via a highly accessible coin, an engaging and educational virtual event series, and more.
On February 11, Boss Beauties NFT holders will receive the ODENTITY collectibles. This also allows them to transform their Boss Beauties background into a stunning “Orgasm” inspired look. The two brands will then unveil a complimentary “ODENTITY” NFT by Boss Beauty’s original NFT artist Marion Ben-Lisa. This NFT goes live on February 13. What’s more, it’s filled with NARS cult-classic shades Orgasm, Orgasm X and brand new Orgasm Rush. Furthermore, via a series of public and gated virtual events, NARS aims to onboard its wider community on the web3. Through these virtual experiences, both brands also aim to nurture their NFT holders into career panels with leaders from the web3 and beauty industry. The NARS and Boss Beauties ODENTITY collaboration builds on the success of NARS’ first NFT collection, ‘Orgasm, Experienced’.
“ODENTITY is the digital personification of Orgasm’s award-winning, highly sought-after peachy pink shade, and we’re delighted to pay tribute to this brand icon in such a unique way. Boss Beauties shares our passion for empowering women and was an ideal partner to help expand access to web3 as one of the premier female-led web3 communities.” said Gabrielle Archambault, CEO, Global Digital Innovation & Media at NARS.
To learn more about the collection and brands, visit the official NARS x Boss Beauties collaboration website.
