My Lovely Planet is launching one of the largest funds for environmental protection through its mobile game and blockchain.

In Paris, May 15, 2023 – Born out of the Ubisoft Entrepreneurs Lab, My Lovely Planet is a free-to-play mobile game for the general public where every action taken in the game is replicated in the real world to protect the environment. The team aims to create one of the biggest endowments for the environment through the use of mobile gaming and blockchain technology.

A game backed by video game giants and loved by the general public.

My Lovely Planet was initiated in 2021 by Clément Le Bras, a serial entrepreneur, Mines Paristech engineer and former CEO and co-founder of the search engine Lilo.org (6 million active users and €5 million donated to NGOs).

My Lovely Planet is an innovative mobile Web3 game that works for environmental protection. It’s a fun and engaging mobile video game where players can challenge their friends to mini-games and build the most beautiful island!

The game already has over 10,000 active players on both Android and iOS. In addition, the project is supported, among others, by the Ubisoft Entrepreneurs Lab at Station F, and received recognition from Unity as part of the “Unity for Humanity creator program”, the world’s largest competition for effects-driven video games.

The concept particularly appeals to the new generation. With over 500,000 followers on the social media platform Tiktok, the My Lovely Planet team has found a supportive and engaged audience to support the project.

When you plant a tree in the game, you plant a tree in the real world!

“When you plant trees in the game, we plant trees in the real world.” That’s the magic of My Lovely Planet. Ecology for everyone, in mobile game version.

My Lovely Planet is the crazy idea of ​​creating a mobile game accessible to everyone to protect the environment while having fun and making friends.

The concept is as simple as it is revolutionary: My Lovely Planet transforms all your in-game actions into a truly positive impact on the environment. For example, when a player plants trees in the game, they are planting trees in the real world. Likewise, when a player cleans up trash on their island, it cleans up trash in the ocean, and when a player protects animals on their island, My Lovely Planet protects biodiversity in the real world.

How? By donating part of the total income to voluntary organizations that work directly in the field.

Today, My Lovely Planet is already working with Eden Reforestation for reforestation and forest protection, with Sea Shepherd France for ocean protection, SPA for animal protection, Plastic Bank for cleaning up the oceans, and Un toit pour les abeilles to finance beehives.

My Lovely Planet’s goal is to create a community of 100 million players to trade together by 2030 while having fun:

-Plant 1 billion trees

– Clean up 1 million tonnes of marine litter

– Protect biodiversity (40,000 endangered species)

With My Lovely Planet, you can play an ultra-fun game, meet and challenge thousands of other players, and have a personal and collective impact on protecting the planet

“I plant trees”
In Game sneak peek – ©My Lovely Planet / Imagine

Blockchain technology for the environment

On Monday, May 15, My Lovely Planet announced the launch of its environmental grant fund based on blockchain technology and its eco-friendly cryptocurrency, My Lovely Coin (MLC).

“The first question that may come to mind is, ‘Can we really create an environmentally friendly cryptocurrency?’ The answer is yes. My Lovely Coin, our cryptocurrency, is based on the Polygon blockchain. It is very energy efficient, uses 2 million times less energy than bitcoin for the same number of transactions, and is carbon positive.” said Clément Le Bras, founder of My Lovely Planet.

So how can blockchain finance the environment?

The idea is simple but very powerful.

When you create a cryptocurrency, you can choose who initially owns that currency. There will be 1 billion My Lovely Coins issued in the market, and not a single one more. This mechanism is similar to Bitcoin, which will eventually issue 21 million bitcoins in total. This mechanism helps secure the value of a cryptocurrency.

My Lovely Planet has chosen to allocate 40% of these 1 billion coins to an environmental fund, which amounts to 400 million MLC.

The goal of My Lovely Planet’s founders is to become one of the top 30 cryptocurrencies in terms of market capitalization, which was valued at $2.4 billion in April 2023. This would mean that the value of the environmental tax would reach over one billion dollars in just a couple year.

My Lovely Planet has already sold €750,000 worth of My Lovely Coin to date and aims to sell another €2 million to fund development.

If you want to join the My Lovely Planet community and take action for environmental protection in a fun and easy way, you can:

-Test the game on Android or Apple
-Join us on our social media: https://linktr.ee/mylovelyplanet
-Buy My Lovely Coin directly on our website:

About:

My Lovely Planet is a game developed by the company Imagine, a mission-driven company based in France and incubated at the Laval Mayenne Technopole. Clément Le Bras, founder of My Lovely Planet, is a social entrepreneur. After graduating from Mines ParisTech in 2014, he launched the search engine Lilo.org. Today, the solidarity search engine has donated more than 5 million euros to hundreds of associations in France and internationally.

My Lovely Planet has 10,000 active players, raised 750,000 euros and has a community of 500,000 people on its social media platforms.