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MVFW 2023 brings IRL fashion to the Metaverse!
The Institute of Digital Fashion (IoDF) is making its second appearance at Decentraland’s Metaverse Fashion Week (MVFW), scheduled from March 28 to March 31, 2023. The IoDF has a unique showcase at the fashion festival, collaborating with British designer Bradley Sharpe, known to push the boundaries of physical fashion, into the metaverse for the first time ever.
The event aims to celebrate both physical and virtual fashion around the world. It showcases cutting-edge technology in the industry. Big brands such as Tommy Hilfiger, DKNY and Adidas are also at the event. 2023 MVFW features runway shows, immersive experiences, shopping and after parties.
IoDF at Metaverse Fashion Week (MVFW): How The Brand Carves Its Own Path
This year, the IoDF is using the digital fashion moment to celebrate new talent and build a more sustainable fashion future. They also invite creators, collectors, designers and enthusiasts to join the digital revolution.
To encourage this, the Decentraland showspace will have two luxury wearables:
- The IoDF Emblem 001 Skin: The IoDF Emblem 001 Skin, from the IoDF: Emblem Series collection, asks the question, “At the end of the world, do you need more clothes?“.
- The Mourning Gown by Bradley Sharpe: The Mourning Gown, from the AW23 ‘Something in the Air’ collection by Bradley Sharpe, is a Victoriana Tech inspired dress with gathered sleeves and hood.
Only 100 editions of each are available on the Decentraland marketplace. Both statements aim to provoke debate and discourse about the environmental impact of fast fashion. Moreover, both collections bring out the sustainable potential of the virtual world.
The IoDF’s founding ethos is celebrated through an MVFW experience that can be scanned through a QR code. The code takes users to the ’emblem for change series’ NFT website, which unlocks an AR poster compatible with any landscape. This allows users worldwide to participate in the discourse on sustainable fashion, making the moment accessible to all.
House Of IoDF: Pushing The Edge Of Fashion
“PARIS, MILAN, NEW YORK, LONDON AND NOW, DECENTRALLAND – HIGH FASHION HAS
GONE VIRTUALLY!”, says the official press release from the IoDF.
For those wondering what to wear during MVFW, IoDF’s latest NFT wearable on DressX is available, with tools for a Decentraland leather version of IoDF’s The Fashion Awards 2022 digital garment available with Tier 2 NFT.
In conclusion, Decentraland’s Metaverse Fashion Week is an exciting platform that brings together physical and virtual fashion, and showcases cutting-edge technology in the industry. The IoDF is taking advantage of this opportunity to promote sustainable fashion and encourage individuals to join the digital revolution.
“I went into this collaboration with the IoDF knowing absolutely nothing about the possibilities
metaverse and the impact it can have on my creativity. Working with the IoDF has given me such a great
the depth of intelligence into the future.” says Bradley Sharpe. “Their knowledge and expertise is inspiring a new generation of digital fashion. I am so happy to now be a part of their journey and encourage their values into my own body.
work!“
With luxury wearables, QR codes and NFTs, the event promises to be an immersive experience accessible to people globally.
