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Mutant Apes collaboration now includes the marijuana industry
FarmHouse Inc announced a new licensing agreement with a Mega Mutant Ape NFT. The company teased the collaboration via Twitter on Monday. NFT on hand is Mutant Ape Yacht Club (MAYC) #30000, aka “Mega Robot.” The licensing agreement allows cannabis companies to license one of the most iconic NFTs in the Bored Ape Yacht Club (BAYC) universe.
Farmhouse bridges the gap between the marijuana and NFT industries
Farmhouse is a marijuana company that taps into the NFT ecosystem. Its latest license agreement with Mega Robot aims to position Farmhouse as the primary link between cannabis brands and NFT holders.
🤖🌿🚀 @Mr_Robot_v1 pic.twitter.com/viFWikX3t6
— 420 (@420) March 6, 2023
FarmHouse has been actively expanding its NFT license portfolio since June. The company’s portfolio now includes popular collections such as Bored Ape Yacht Club, MAYC, CryptoPunks, Meebits, CrypToadz, Doodles and more.
What’s special about this Mutant Ape NFT?
Mega Robot NFT, owned by Twitter user @Mr_Robot, has a special place in the BAYC universe. It is one of the very exclusive 12 Mega Mutant Apes. Also, Mega Robot mutated into a Mega Mutant Ape through the use of “Mutant Serum.” It was the first NFT to do so.
MAYC is an NFT collection by Yuga Labs. Users can mutate an existing Bored Ape by exposing it to Mutant Serum. Mega Serum is a highly sought after NFT due to its unpredictability in transforming a Bored Ape. In August 2022, Trippy Mega Mutant Bored Ape #30005, one of the twelve Mega Mutant Apes NFTs, sold for a record 2300 ETH ($3.91 million).
Can popular NFTs increase sales?
FarmHouse aims to help marijuana businesses reach web3 consumers by licensing recognizable NFTs. In the past, Farmhouse has reported successful results from this strategy, with NFT branded house weed achieving quarterly sell-through rates in excess of 80%. However, this is not new. Other brands have leveraged Bored Apes NFTs to represent their web3 arms online.
