Must Read: Fashion Brands Are Already Rethinking NFTs, The Race To Create The First Sustainable Cult Sneaker

These are the stories making headlines in fashion on Friday.

How the NFT market is already raising questions for fashion brands
One of the most stimulating aspects of NFTs for fashion brands is how the original creator receives royalties in perpetuity with each secondary sale. Typically, whenever a physical commodity associated with an NFT (a code on a blockchain) is transferred to a new owner, the NFT itself will generate a 5% sale value and transfer it back to the original token it was sold from. But to attract more collectors with lower prices and fees, the NFT market leaves it up to buyers to decide whether to pay the royalties, leaving many fashion brands wondering if it makes sense to dive into NFT. the world at large. {Business of Fashion}

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