Music is an important part of our lives – and it will now thrive in this NFT market

A multi-chain marketplace fully focused on music-related non-fungible tokens is gearing up for launch within weeks.

Centaurify says it is committed to empowering musicians to get the most out of Web3 – while bringing them closer to their fans.

Ethereum and Solana will be supported initially, with more networks set to be included in subsequent releases.

Another key Centaurify product will focus on issuing live music event tickets as NFTs. Executives are convinced that this has the potential to eliminate counterfeiting, prevent “scalping” practices that drive up prices for everyone, and ensure that artists and promoters receive revenue when tickets are sold on secondary markets.

With such cutting-edge startups, it’s critical for management to have the credibility—and the connections—to transform the way a multibillion-dollar industry operates. Centaurify ticks this box considering how it was co-founded by Martin Danielle Bjercke – an award-winning DJ who has amassed a billion streams, been signed by some of the world’s biggest record labels, and appeared as a judge and mentor on The Voice.

A music NFT universe

Centaurify’s passion and belief in its business model is palpable – and it wants to give fans an irresistible chance to be “part of the next generation music scene”, joining an exclusive club where they stand shoulder-to-shoulder with the stars.

The project told Cointelegraph: “Music is an important part of our lives. Music inspires. Music comforts. Music motivates. Music can even reduce anxiety, blood pressure and pain as well as improve sleep quality, mood, mental alertness and memory.

“Unfortunately today, there are only a handful of musicians who can make a reasonable profit from streaming their work due to low kickbacks from music platforms – preventing them from doing what we all love: Making new music.

“Centaurify is here to re-empower musicians and fans by bridging artists to Web3. Our NFT marketplace is the first springboard for the music revolution.”

The start-up was founded a little over a year ago, and since then has worked tirelessly to bring its vision to life.

Metaverse moshpits

But there is much more where it came from. Centaurify recently partnered with augmented reality company PictoryTale – and together they will host AR concerts that NFT holders can attend. The concert can be viewed via smartphones, and according to managers, it will feel like the concert is being held in your own living room … live.

Music has often been touted as one of the most compelling use cases for the metaverse, not least because it can offer an immersive experience and unlimited capacity compared to old-fashioned stadiums. Earlier this year, JPMorgan estimated that these virtual worlds could represent a $1 trillion opportunity.

Focusing on the present, Centaurify is preparing to launch its own NFT collection called Access All Areas – or AAA for short. This will offer a multitude of benefits to holders, including the elimination of minting, listing and sales fees for the crypto collectibles that will be found on the platform. In addition, they will also get early access to high-profile drops – and golden tickets that invite them to exclusive physical and virtual events.

A total of 5,000 of these NFTs will be available – and they will be minted in four phases from 29 September to 2 October.

CDs killed cassettes, video killed the radio star, and Spotify transformed the way we all consume music forever. Now, Centaurify is convinced that it is in a prime position to take center stage and drive the industry to the next level.