Music band Pussy Riot joins IMVU to launch Metaverse and Airdrop NFTs
On April 12, IMVU and Nadya Tolokonnikova, creator of Pussy Riot, a Russian feminist punk rock collective, announced the creation of a community space in the Web3 metaverse during the NFT NYC 2023 event.
According to Venture Beat, the Pussy Riot community will be launched in the interactive 3D chat room game IMVU. Additionally, the first 5,000 users to visit the metaverse and complete a free mission will unlock an NFT designed by Tolokonnikova.
Using Metaverse to support various causes
The purpose of the community space “Utopia: A Virtual Haven for All” is to provide a unique and welcoming environment for all women, BIPOC and people from the LGBTQIA+ community, where all can interact within a feminist church with ideologies similar to those defended. by Pussy Riot.
Those wishing to visit Tolokonnikova’s metaverse can do so starting April 14 by logging into IMVU and creating a unique avatar to their liking.
According to Tolokonnikova, the creation of this digital space is the first step towards achieving her dream of building a “Pink Church of Feminism” that embraces all gender diversity in the real world.
“It’s very exciting to launch Utopia in IMVU and make it feminist, queer, diverse and radical. It has always been a dream of mine to create a Pink Church of Feminism, […] Eventually I will find a way to build it in real life. But the first step is to launch this vision into the metaverse.”
Tolokonnikova is working on other projects
A true feminist activist, Tolokonnikova, who claims to have been imprisoned for two years for protesting Russian President Vladimir Putin’s government, noted that this is one of the first projects focused on the crypto ecosystem she is working on to support LGBTQIA+ communities in Russia .
Tolokonnikova also said she is developing digital wearables with IMVU to support organizations like North Caucasus SOS, which helps gay people safely leave Chechnya, a Russian region in Russia where “gay people are in serious danger.”
Maura Welch, vice president of marketing at Together Labs, said they were excited to work with IMVU and Nadya to bring the artist’s designs to the metaverse, and welcome all her fans.
“Nadya has long loved the freedom and aesthetic possibilities of the IMVU metaverse, and so we worked together on an extraordinary collaboration that brings Nadya’s art and activism to life for IMVU’s incredibly diverse and wildly creative community. We welcome Nadya’s fans to IMVU to join her Utopia community,”
Members of Tolokonnikova’s church plan to host live events with various international speakers, as well as a music festival for the entire LGBTQIA+ community.
