MoonPay offers ‘Soulbound’ NFT loyalty program
By leveraging this program, the firm will additionally try to develop white glove aids for people who need help buying NFTs.
Since Non-Fungible Tokens are on a roll in the blockchain space these days, many companies can be seen jumping on the NFT bandwagon and offering virtual collectibles as products. Crypto payment infrastructure company MoonPay offers “soul bound” NFT loyalty program for its customers.
Soul-bound assets are non-transferable tokens that show a person’s identity using blockchain technology.
Also called a Web3 Passport, the token will grant its holder access to premiere events. The company has planned to launch it at Art Basel in Miami. The benefits of this program will be associated with fashion, art, sports, music and entertainment ticket sales, which will be presented early next year.
The firm currently has over 10 million customers, all confirmed customers who can take advantage of the passport program, with more levels to be added over the next few years.
By leveraging this program, MoonPay will also try to develop a white glove aid for people who need help buying NFT. Over the past few months, companies have moved massively to streamline with big name labels raiding web3. Earlier this year, the FinTech firm partnered with Universal Studios to establish an NFT-based scavenger hunt at Universal Theme Parks. For the hunt, Park guests were not required to have crypto knowledge, or even have a crypto wallet to claim their NFTs. In June 2022, it also inaugurated Hypermint, a service that allows brands to create 100 million virtual tokens simultaneously. Universal Pictures, the American film studio that shadowed Universal Theme Parks, was one of Hypermint’s official launch partners.
According to the CEO of MoonPay, the company will eventually become American Express. Not only does the firm offer strong payment networks and platforms, but also experiences and luxury that set it apart.
MoonPay claims to have been prosperous since its revealed platform in 2019. Their services are now used by more than 10 million customers in more than one hundred and sixty nations. Early this year, MoonPay added more than sixty celebrity investors to its balance sheet, including big names like Justin Bieber, Gwyneth Paltrow, Snoop Dogg and Ashton Kutcher. In total, the new investors added more than $87 million to its initially disclosed $555 million funding round led by Tiger Global and Coatue, valuing the firm at $3.4 billion.
In the future, MoonPay plans to use the money to launch new products and also for expansion.
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Sanaa is a chemistry major and Blockchain enthusiast. As a science student, her research skills enable her to understand the intricacies of financial markets. She believes that Blockchain technology has the potential to revolutionize every industry in the world.
