Monnalisa: Taking steps towards a more transparent and sustainable future thanks to the blockchain

MONNALISA: TAKE STEPS TOWARDS A MORE TRANSPARENT AND

SUSTAINABLE FUTURE THANKS TO THE BLOCKCHAIN

The group is among the first companies in the children’s clothing sector to use blockchain technology, which guarantees greater security and transparency, starting with its Couture line

Arezzo, 20 April 2023

Monnalisa SpA, the operating holding company of Monnalisa Group, the leader of high-end children’s clothing listed on the Euronext Growth Milan market organized and managed by Borsa Italiana, is among the first companies in the children’s clothing sector to adopt Blockchain technology through a pilot project in its Couture line. This makes use of the “Project Track IT Blockchain” set up by ICE – the Italian government body dedicated to promoting Italian companies and helping them expand internationally. The project is in line with Monnalisa’s corporate culture, which brings together innovation, research and creativity to ensure the quality, sustainability and safety of every garment the company produces.

Using the blockchain collects all supply chain information in a single digital register that is decentralized, transparent, secure and immutable. By doing this, it protects the group’s high-endselection – and the brand itself – from fake and “Italian-sounding”Products.

This is an ambitious project that uses Algorand technology, a “Made in Italy” blockchain that, by making efficient use of energy and being completely carbon neutral, is sustainable and therefore confirms Monnalisa’s constant commitment to minimizing the impact of its activities on natural resources and climate change.

The project will be launched at the presentation of the four Couture models, both in the online store www.monnalisa.comand in the mono- and multi-brand stores.

Monnalisa Couture garments will have a special label with a “smart-tag”, allowing consumers to visit a dedicated website from their smartphones where they can view all available registered product information. This includes brand narrative, model name and identification code, a 360-degree interactive product experience, the creative idea behind the model, traceability in the production chain, and the certificates and certifications of the fabric and accessories used.

MONNALISA S.p.A

Via Madame Curie, 7 – 52100 Arezzo – Italy VAT No. 01163300518

www.monnalisa.com – [email protected] ph. +39 0575 9850.1 – fax +39 0575 9850.20

CEO Christian Simoni: “I am extremely proud of this project, which

reflects a corporate culture strongly oriented towards responsible supply chain management – a commitment expressed in the recently approved 2022-2024 sustainability plan. Unwavering in our response to the key global challenges presented by the UN SDGs, we are aware that adopting Blockchain technology – in addition to protecting and further enhancing the brand – represents Monnalisa’s entry into the Web3 world. This is a space full of new possibilities, from supply chain traceability to the Metaverse, where transparency and trust are essential values.”

The technological partner that guarantees the service is EZ Lab – Blockchain Solutions, an established, innovative SME specializing in advanced digital solutions. The company was born from the desire to increase the value of Made in Italy products, promote high quality production and ensure transparency and safety throughout the production chain, right up to the end consumer.

This press release is available on the company’s website www.monnalisa.com,in the section “Investor Relations/Press releases” and at www.emarketstorage.com.

Monnalisa SpA (Ticker MNL), listed on the Euronext Growth Milan market since July 12, 2018 and engaged in the high-end children’s clothing segment, was founded in Arezzo in 1968. It distributes in over 55 countries, both through direct flagship stores and at the world’s most famous department stores and more than 500 points of sale for several brands. With a focus on high quality and made in Italy style, the research and development investments are matched by a commitment to sustainability. The company complies with the SA8000 regulation and the environmental certification ISO 14001.

MONNALISA S.p.A

Via Madame Curie, 7 – 52100 Arezzo – Italy VAT No. 01163300518

www.monnalisa.com – [email protected] ph. +39 0575 9850.1 – fax +39 0575 9850.20