BOGOTA, Colombia, Nov. 30, 2022 (GLOBE NEWSWIRE) — Aritya luxury conglomerate led by jewelry industry veterans, announced its plans to develop an NFT collection in partnership with the Miss Universe Colombia 2022 titleholder, Maria Fernanda Aristizábal. The digital collectibles will allow fans to get a piece of beauty pageant history while exploring the innovative use cases of Web3 technology.
The collectible series launched by Arity includes unique coronation night jewels encrusted with emeralds worth up to $2 million digitally represented, a 1:1 unique digital asset for Miss Universe Colombia, the first in a multi-year series set to highlight past and future pageant winners. in the country and a series of drawings to be sold as charity NFTs, created by the children of the Chivor mining region – also known as the hometown of the world’s most known emeralds.
This year’s Miss Universe Colombia titleholder, Maria Fernanda Aristizabal, will become Arity’s exclusive jewelry ambassador supported by NFTs and share the innovation behind digital assets with her community: “Colombia is known for its natural beauty, its rich culture and for being the vanguard for innovation in Latin America. I am very grateful that my collaboration with Arity captures all the richness of my country in an immutable digital form and showcases it to the world. I look forward to the opportunity to empower the next generation of innovators by giving back to the community that has given me so much already, said Maria Fernanda Aristizabal.
Digital assets that evolve the value of high-end jewelry
Miss Universe Colombia 2022, Maria Fernanda, will wear exclusive jewelry during the pageant, with the best quality emeralds worth $1.5 million and a $2 million emerald necklace designed by world-renowned designer and member of the UAE royal family, Sheikha Fatima Al Qassimi. Each jewel will have a digital counterpart that traces the entire history of its creation and the craftsmanship that went into turning gems into beautiful pieces of unique high-end jewelry.
“Arity strives to innovate the traditional high-end jewelry sector. We use digital asset counterparts to physical jewelry to build flawless chains of custody for precious assets, to immortalize artists’ craftsmanship and to fulfill collectors’ desires for memorable experiences,” said Ismael Fleing, co-founder by Arity.
NFTs and philanthropy, a new way to give back
Through an educational series and public lectures, Miss Aristizábal will educate about the potential of blockchain technology across the continent. In addition, a collection of philanthropic NFTs represented by drawings from the children living in Chivor will be sold to fund their regional technology school division.
Thanks to blockchain technology, these charitable donations have the unique advantages of full transparency for donors, and full control over fundraising with no third parties involved.
“We are proud to present children’s art intertwined with the latest technologies of NFTs to bring attention to minority communities and gather international support to empower and inspire new generations to keep dreaming,” added Daniel Martín, co-founder of Arity.
About Arity
Arity is a Web3 company that uses blockchain to innovate the luxury goods market. Arity brings generations of experience in emerald sourcing, mining, jewelry design and deep crypto and NFT knowledge. Arity’s technology builds flawless chains of custody for precious assets and immortalizes human craftsmanship in exclusive jewelry and exotic experiences.
About Miss Universe Colombia
Miss Universe Colombia is a beauty pageant and an organization created in Colombia to select the country’s representative for the Miss Universe pageant. The current title holder is María Fernanda Aristizábal from Quindío.
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