Michigan State football coach Mel Tucker takes winning ways digitally with the first-ever NFT series

EAST LANSING, Mich., 4 August 2022 /PRNewswire/ — Michigan State Football is taking its success on the field into the digital realm, minting and releasing a series of limited edition NFTs (Non-Fungible Tokens) featuring Coach Mel Tucker in partnership with NFT marketing agency Lambert Global and fan and loyalty platform TiiCKER. The NFTuck™ series represents the first major conference football coach to be featured in an NFT campaign and includes digital tokens that give fans certified ownership of physical and virtual assets, as well as gated access for experiences, all of which can be bought, stored and sold online.

The NFTuck funds feature exclusive experiences, digital images and animations, and limited edition coins. (www.SpartyNFT.com) The NFTuck series, which drops today to coincide with the first day of practice for the Michigan State Spartans, will include three different NFTs for Spartan fans to choose from: Bowl Championship Ring NFT, Tuck Shoe NFT and Tuck Coin NFT. Each of the NFTs will be available in extremely limited quantities on the NFT exchange Rarible, perfect for MSU fans looking for an exclusive collectible or gift. www.Rarible.com/NFTuck

Only 37 of them Bowl Championship Ring NFT will be accessible, reflective Michigan State score in their victory over rival University of Michigan as commemorated on the side of the Peach Bowl® ring. The Tuck Shoe NFT will include only 50 of this signature element and animation. Limited Edition and one-of-a-kind Tuck Coin NFT will come with a digital image and a free physical commemorative coin embossed with your unique number between 1-99, recognizing the jersey number of Spartan greats and players today.

In addition to the NFTs themselves, NFTuck collectors will receive exclusive benefits such as access to Coach Tucker (@Coach_mtucker) during the season via private video/chat channels exclusive to NFT holders and access to practice throughout 2022 – the season. One hundred percent of the profits from the sale of NFTuck will be donated to the Boys and Girls Club of Southeastern Michigan for their Tackle Football and Cheer leagues.

“We train our student-athletes to see the next play before it happens, on the field and in life, and winning in the virtual world is next,” said Coach Mel Tucker (Tii:TUCK), which joined the Spartans as the 2020 head coach and who last year led the team to a Chick-fil-A Peach Bowl victory and top-10 national ranking while celebrating Big Ten Coach of the Year honors from both his fellow coaches and the media.

NFTuck is a first in the nation NFT drop for a coach and a team. Lambert and TiiCKER also work with State of Michigan and Coach Tucker to build an intramural NFT program for Spartan football that will be a student-athlete-first platform and unique among all NFT and NIL programs in Division 1 athletics.

“The culture and track record that Coach Tuck is building at MSU is magnetic, and his drive for innovation both in and out of the game only adds to the momentum. He’s also about delivering for his student-athletes and MSU fans, and while other programs talk about NFT -er, Coach did,” said Jeff Lambert (Tii:JEFE), CEO and founder of TiiCKER, a shareholder loyalty platform that connects investors with the benefits of owning shares. Jeff is also an MSU grad and member of the MSU Varsity Club for current and former student-athletes.

NFTs are digital contracts that use blockchains – the same technology behind digital currencies – to prove ownership of a particular digital asset, like an image or a GIF. This means that collectors of NFTucks will be the sole owners of these digital memories and can display or trade them on all major NFT exchanges. NFTs have a strong following with a market that grew into 40 billion dollars in 2021.

About NFTuck™
NFTuck is a partnership between Michigan State Football (MSUFootball @MSU_Football), the MSU Head Football Coach Mel Tucker (@Coach_mtucker), national PR and integrated marketing firm Lambert Global (Lambert @lambertglobal), and the shareholder loyalty platform TiiCKER (TiiCKER.com @tiickerperks). For more information on the NFTuck project, visit SpartyNFT.com.

Lambert Media Contact:
Cara Lutz
[email protected]

SOURCE Lambert