Michelin launches the “Michelin 3xplorer Club”, an exclusive NFT collection
A 5,000-piece NFT collection, featuring the famous Michelin Man in 5,000 unique versions, and giving access to exclusive experiences with Michelin
– Another demonstration of dynamism from Michelin, as it continues to explore new areas with its customers
– The experiences can be consulted on the Michelin 3xplorer Club Twitter account:
Passionate about innovation, Michelin announces its entry into Web3 with the launch of the Michelin 3xplorer Club, a community centered around an exclusive NFT collection of 5,000 parts. The Michelin 3xplorer Club community will be open to all, and holders of membership cards in NFT format will have privileged access. The initiative reflects the brand’s intention to continue to explore new horizons, conquer new frontiers and embark on new adventures with customers.
Michelin 3xplorer Club members will have a unique digital work representing the Michelin man. There will also be a lottery and community challenges to give members a chance to access exclusive experiences, such as the unveiling gala of the famous MICHELIN Guide selection attended by top chefs, the centenary of the 24 Hours of Le Mans together with the MICHELIN Motorsport Team and MotoGP Grand Prix, and discovering Michelin like never before. Michelin is happy to propose these unique experiences to its fans, thus strengthening its relationship with them.
This NFT collection is the first phase of the Michelin Web3 strategy, and testifies to the brand’s desire to create new experiences for its customers, while consolidating its relationship with society.
For this project, Michelin worked with selected partners including getbulldog.xyz, a startup specialized in Web3 and NFTs, Goeland Studio, a digital creative agency specialized in virtual and augmented reality and Exclusible, specialized in designing Web3 and metaverse experiences. Together they created a unique collection of NFTs, reflecting the excellence and innovation associated with the Michelin brand.
Discover Web3 with the Michelin man and live unique experiences with Michelin when you join the Michelin 3xplorer Club on Twitter*!
“For more than 130 years, MICHELIN has facilitated mobility, for everyone and everywhere. Web3 is the perfect place to gather friends of the Michelin man, who are also innovation enthusiasts”, declared Jean-François Laforge, Director of Brands and Commercial Communications of the Michelin Group.
*Michelin 3xplorer Club Twitter account:
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