MGM and its Bellagio, Mandalay Bay and Aria files NFTs and metaverse trademark applications
MGM Resorts International and its Mandalay Bay, Ariaand Bellagio resort and casino properties in Las Vegas have filed trademark applications for NFTsand virtual assets, including hotels and casinos, slot machines, concerts and clothing, that can be used in metaverse.
In accordance Michael Kondoudis, a trademark and patent attorney in the United Stateswere NFTs and metaverse applications filed with the United States Patent and Trademark Office (USPTO) on July 29 by Mandalay Bay, LLC.; Mirage Resorts, LLC.; MGM Resorts International Corp. and CityCenter Land, LLC; under serial number 97526941.
The applications cover virtual casino chips, gaming tables and slot machines; virtual environments for casino services; virtual environments there users can visit resort hotels, casinos, nightclubs, bars, restaurants and spas; NFTs for digital media; virtual concerts and shows in connection with a virtual holiday hotel or casino; and virtual clothes, footwear, headgear, glasses, bags.
Kondoudis said that all these resorts and casinos have discovered the capability of NFTs and the metaverse and therefore have prepared for the coming virtual economy.
The owners of #BELLAGIO, #ARIA, #MANDALAYBAYand #MGM resorts and casinos have filed trademark applications for:
▶️ NFTs
▶️ Virtual concerts
▶️ Virtual slot machines
▶️ Virtual hotels + casinos
▶️ Virtual clothes, footwear#NFT #Metaverse #Web3 #LasVegas #Casino #gambling pic.twitter.com/kYB3jIIzXD— Mike Kondoudis (@KondoudisLaw) 3 August 2022
Back in March, MGM Resorts launched Las Vegas’ first ever NFT-enabled live performance experience for the world-renowned dance team Jabbawockeez’ latest production, TIMELESS. In collaboration with NFT company YellowHeartdeveloped MGM Resorts’ Jabbawockeez White Glove NFT Ticket Collection to deliver a new immersive fan experience.
MGM’s move follows Circa Resorts & Casino Las Vegas’ announcement in March to stay first Las Vegas resort to debut an NFT to the blockchain with a utility NFT art collection. The casino’s flagship kicking cowgirl neon sign, Vegas Vickie, was painted by renowned artist Jason “Borbay” Borbet. This will serve as the basis for NFT. The neon portrait—which was painted live at Circa throughout the month of February—now resides in the property’s rooftop lounge, the Legacy Club, and is placed next to a QR code that leads to the NFT landing page with additional details.
DraftKings is another major gambling operator that has recently invested in NFTs.
In June, Gaming and sports betting advice SCCG Management announced a partnership with the American consulting firm J2M to offer consulting services in the areas of games, esports and metaverse to the casino gaming industry and its B2B suppliers.
