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Meta, the company formerly known as Facebook, is still struggling for its metaverse app Horizon Worlds to find its intended audience. The company, which unveiled a video of brand new avatars including feet this week, was criticized for the prepared nature of the presentation. Likewise, the company lowered its target of monthly active users from 500K to 280K by the end of this year.
Meta, the social media behemoth, is fighting problems left and right when it comes to its metaverse app Horizon Worlds. As part of the Connect keynote offered last week, the company presented a demo that supposedly showed an early look at the new graphical presentation of avatars that the platform will feature next year. One of the major improvements in this regard was the presence of legs that connected these to the floor and made the metaverse more immersive.
After the presentation, which left some confused, the company clarified that this animation segment was created with assistive technology, including motion capture, to show what’s coming to the app in the future. This statement enraged some of the fans who criticized most of the money the company spends on this without solving the bone problem.
Legs aren’t the biggest problem the Meta faces with Horizon worlds. According to a recent article from The Verge, the platform is also struggling to acquire new users and has lowered its goal of reaching a number of 500K monthly active users to 280K. While the company stated in February that the app had more than 10,000 worlds as part of its structure, only 9% of those worlds are visited by more than 50 users.
Similarly, most users do not return after a month of visiting the platform, a metric that shows that users are becoming bored with what Horizon Worlds has to offer. But not only regular users are leaving the platforms; Meta’s employees are also on this boat.
Two memos issued by Meta’s VP of metaverse Vishal Shah in September enticing employees to be active and “fall in love” with the platform, and hinting at the creation of time quotas that employees should spend on Horizon Worlds for employees, show Meta’s problems.
Company spokespersons stated that Meta’s metaverse plans are a “multi-year effort” and that it is continually making improvements to the platform.
What do you think of the issues that Meta is fighting with its metaverse push? Tell us in the comments section below.
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