Mercury Dasha is launched SWITCH THE WINDOW | NFT CULTURE | Web3 Culture NFTs and Crypto Art

Mercury Dasha is launched REPLACE THE WINDOWan NFT collection inspired by the autumn and Halloween season, exploring the window beyond what is seen, looking out to the unseen.

Mercury Dashaa London-born brand of conceptual fashion, art and design products, has launched its new seasonal collection of fashion art NFTs, available to buy now, via its website www.mercurydasha.com

Focused on storytelling and fashion forward urban aesthetics, the phygital fashion and art brand draws inspiration from themes that bring together science, technology, nature and spirituality, imagining a future where these all intersect.

The brand launched its first ‘IRL’ collection, SIGNATURE CODE 001, in 2021, which was inspired by themes such as technology and coding, celebrating our uniqueness, our signature, in a hyper-connected world.

The brand then launched digital-only, metaverse fashion, including their collection for DRESSX, ETHER 003 and ‘fashion art’ NFT collectibles.

Exploring high fashion collections through visual art, MERCURY DASHA fashion-art is intended to complement their future-inspired vision and provide an alternative take on their physical collections.

BEYOND THE WINDOW, the latest NFT collection, ‘remixes’ digital couture pieces from their previous DARK ARTS NFT collection.

Each piece in the collection shows a high fashion element against a window, where curious and beautiful scenes emerge and take shape.

The limited edition collection is designed for the fall and Halloween season and is now available via the website, www.mercurydasha.comat Opensea.

Mercury Dasha is based and manufactures its physical goods in London. As the brand moves forward, in step with each new collection, Mercury Dasha is committed to exploring sustainability in new and innovative ways – one of which is through offering digital fashion alternatives to its physical collections.

The aim is to allow consumers to enjoy fashion and support the brand journey in a more sustainable way than ever and to expand fashion beyond its traditional meaning.

We’re excited to continue pushing the boundaries of fashion in this exciting new space.

Rita Sheth founded MERCURY DASHA and is a designer and creative director.

She lives and works in London, a city that constantly inspires her creativity and is the driving force behind so much of her work.

Supporting the UK and the digital fashion community, she has the physical ‘slow fashion’ collections produced locally in London and is proud to be part of the exciting and creative digital fashion community.