Mercedes Benz and Fingerprints DAO launch the car-themed NFT collection

Digital art organization Fingerprints DAO is collaborating with Dutch artist Harm van den Dorpel and German automaker Mercedes Benz to release a non-fungible tokens (NFT) generative art collection inspired by automotive concepts.

The collection by van den Dorpel, titled “Maschine,” is supported by Mercedes-Benz NXT, the automaker’s new Web3 arm that focuses on digital collectibles and virtual experiences.

The collection features 1,000 unique Ethereum-based tokens and plays on themes of speed and perception, as the artwork mimics a wheel in motion. The sale opens as a Dutch auction on June 7.

According to a series of tweets, Mercedes-Benz NXT plans to release three “core” collections planned, developed and managed by creative studio 0xNXT. It also plans to include satellite and peripheral projects in the NFT ecosystem.

Van den Dorpel told CoinDesk that Mercedes-Benz’s emphasis on innovation and aesthetics is related to his practice of creating generative art.

“It was an honor to be asked for this drop and to be given the confidence to create a truly generative experimental artwork,” said van den Dorpel. “The technical capabilities provided by blockchain have helped to consolidate the fluid nature of digital art in all its variations, in terms of ownership, provenance and preservation.”

Luiz Ramalho, Fingerprint’s DAO founder, told CoinDesk that the work on the Mercedez-Benz NXT bridges the gap between new digital art and the traditional art world.

“Ordinary people who are largely unaware of developments in the Web3 space are likely to have their attention brought to a collaboration like this … we can make them see that there is substance in artwork being made over here, artwork that can’t possibly be done without the use of these new technologies, said Ramalho.

Fingerprints DAO, a decentralized autonomous organization, has curated a gallery of NFT art selected by a community-selected Curation Committee. The collection includes a number of autoglyphs by Larva Labs, Loot Bags, and other works that it has deemed “imitable and irreplaceable.”

Last week, Mercedes-Benz introduced the Mercedes-Benz NXT, which it hails as a “long-term commitment to building a dedicated presence in the Web3 community.” According to their website, the new team aims to bring the collectability of the vehicles and memorabilia to the digital world and touch all the Mercedes-Benz brands and product portfolio.