Mediacorp embraces NFT solution for

National broadcaster Mediacorp has teamed up with NFT marketplace Mintable to offer NFTs for the first time to advertisers as part of its clients’ marketing campaigns. By bringing together Mediacorp’s omnichannel reach and Mintable’s expertise in NFTs, the pairing paves the way for advertisers to build stronger engagement and brand loyalty among today’s digital-first audiences in an increasingly congested online space.

With this partnership, Mediacorp will drive the development and publicity of clients’ NFT campaigns, supported by Mintable’s blockchain-powered solutions, such as Through the partnership, Mediacorp, with professional input from Mintable, will work with clients to devise end-to-end NFT campaign strategies tailored to their business needs. Clients can also work with Mediacorp to design NFTs – such as images, videos and GIFs – from scratch, or have their existing content and media assets repurposed for NFTs. Mintable will manage the hosting of these NFTs on its platform for Mediacorp’s clients, as well as develop depository wallets and custom smart contracts for them.

Mediacorp will also leverage its omnichannel reach, bolstered by the reputation of the celebrities and content creators from social network Bloomr.SG, to promote clients’ products and NFT offerings.

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This collaboration with Mintable builds on Mediacorp’s previous efforts to provide the most comprehensive and value-added advertising solutions available to marketers in recent years. For example, solutions include the development of self-service advertising platform Mediacorp AdDirect, the offering of brand lift studies to help advertisers gain deeper insight into their digital campaigns and the launch of one-stop social media marketing solution Mediacorp SocialHub.

Such campaigns open up new opportunities to enable brands to reach out to new target groups and potential customers in the virtual world. Through NFTs, consumers get to own part of a brand, which in turn helps to create more experiences for consumers while also creating stronger brand value and loyalty.

Parminder Singh, Commercial and Digital Head, Mediacorp, said: “We are delighted to partner with Mintable to further expand our suite of transmedia advertising solutions by incorporating NFTs as a next-generation marketing tool.”

This move signals Mediacorp’s continuous efforts to explore new digital technologies and harness the huge potential that these can hold for the industry, Singh added. “With our broad reach across multiple platforms and core strengths in storytelling, we are confident that Mediacorp’s NFT-powered campaigns will give our clients a critical leg up in engaging their desired audiences and growing their business.”

The evolution of the digital landscape and the transition to Web 3.0 has proven that modern audiences are driven by authenticity and engagement, added Zach Burks, founder and CEO of Mintable. “Mediacorp understands this and the partnership with Mintable demonstrates their commitment to providing value to this emerging generation of audiences.”

Burks shared, “Through our NFT services for businesses, we make it easy for brands to create fun and meaningful digital experiences, thereby offering greater value to a more engaged digital audience.”

MARKETING-INTERAKTIV has contacted for more information.

On a branding front, Mediacorp rolled out updated logos for its range of digital, free-to-air and audio platforms and products from 1 February. The new visual identity will consist of Mediacorp’s “M” prefix prominently featured in the individual logos, each rendered in an elegant single or two-tone scheme. The design aims to drive all audience interaction and communication back to Mediacorp’s main brand, strengthening its collective presence and showcasing the comprehensive reach of the entire media network through a harmonized and unified look.

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