McDonald’s in Lugano City starts accepting Bitcoin amid bear market
In line with all-time mainstream crypto adoptions, McDonald’s Fast-food chain has started accepting Bitcoin payments in Lugano. A news agency shared one video of customers paying for their orders with Bitcoin via the McDonald’s electronic kiosk.
Top players in the crypto industry are advocating for the mainstream adoption of crypto for local payments, cross-payments and remittances. In response, many crypto use cases have entered the market. From the US down to Australia and beyond, Crypto firms are developing applications to aid in the use of cryptocurrencies for various payment options.
While playing the video, a Tether (USDT) logo appeared on the POS machine, showing that McDonald’s also accepts stablecoins.
Lugano is set to become the European Bitcoin capital
The Swiss city of Lugano is positive about crypto adoptions. In March, city officials announced plans to make Bitcoin, USDT and the LVGA token de facto legal tender in the city. The announcement came during the Plan B conference call with Mayor Michele Voletti and Tether CTO Paolo Ardoino.
The decision came after a joint initiative to make Lugano the European Bitcoin capital. Tether allocated $107 million to a dedicated fund as part of its collaboration to develop the blockchain market. The local government also gave $3.21 million for the same purpose as Tether.
The funds allocated will fund local blockchain startups and support business integration with day-to-day operational planning tools.
The McDonald’s fast food chain began accepting Bitcoin payments in its El Salvador branches in September 2021 after Bitcoin became the country’s legal tender.
McDonald’s about venturing into the metaverse
In addition to accepting crypto payments, McDonald’s plans to enter the Metaverse. In February 2022, trademark attorney Josh Gerben shared a post that McDonald’s filed ten trademark applications to offer a virtual restaurant. The virtual restaurant would have real and virtual items.
Filed on February 4, the application stated that in addition to offering virtual and actual goods, McDonald’s would offer downloadable media files such as audio files, videos, artwork and NFTs.
It also stated that the fast food chain would include McCafe coffee shops in the Metaverse. In addition, the McDonald’s virtual branch would offer live and virtual concerts, including other online events.
In October 2021, McDonald’s also released 3D animated NFT in China, Taco Bell and Burger King. In addition, McDonald’s China announced its NFT called Big Mac Rubik’s Cube to celebrate 31 years in the mainland market. In addition to his 31St anniversary in China, NFT marked the opening of its new headquarters in Shanghai.
According to reports, 1,300 companies in China submitted applications for metaverse trademark registrations. In addition, tech giants such as Apple, Meta and Microsoft are also trying to enter the Metaverse.
Featured image from Pixabay, chart from TradingView.com
