Mbappé enters the NFT world of Sorare
French player Kylian Mbappé, with his annual salary of 100 million dollars, joins Sorare’s NFT fantasy football (soccer) world.
Mbappé and his collaboration with the French startup Sorare NFT
Famous French football player, Kylian Mbappé, has come aboard the famous NFT card fantasy football brand, Sorare.
Followed by Messi and Griezmann, Mbappé, who earns one 100 million dollars annual salarydecided in June 2022 to invest in the Web3 world.
Specifically, Mbappé bought a stake in French startup Sorare as his first investment in the Web3 worldhis only NFT cards were purchased for around 416,000 euros by the buyer “Team Bamby”.
To celebrate this achievement with Sorare, the French champion shared a story on Instagram with his 100 million followers.
Back, Sorare contributes to his “Inspired By KM” (IBKM) associationwhich develops educational projects and helps disadvantaged young people discover the possibilities offered by Web3 technology.
Sorare, which boasts 1.8 million users worldwide and is valued at $4.3 billion, offers training, conferences, materials and a special diploma for the youth IBKM works with.
Mbappé: a star beyond football and Sorare NFTs
Mbappé is a star not only in football and in the French start-up Sorare NFT, but also in other international markets in different sectors.
Together with his father, mother and chief consultant Delphine Verheyden, Mbappé surpasses his amazing sporting performance with bonuses and advertising contracts.
The world’s highest paid player has registered five trademarks with the European Intellectual Property Office, and they are: KM EDITION, KM MODE, ZEBRA VALLEY, SAZILEY PROD and OHZORA.
Not only that, Mbappé has collaborated with brands in clothing, jewelry, belts, video games and even toys or glasses.
Some of the most famous names include American sports equipment manufacturers NikeSwiss watchmaker HublotFrench luxury house Diorit FIFA video game developed by EA Sportsand American eyewear manufacturer Oakley to an estimated total income of 4 to 5 million euros.
Apparently, many brands have gone crazy for Mbappé when it comes to sponsorships, making him the prime recipient for brands that want to associate with his image as a soccer star.
Mbappé: his popularity in the United States and his donations
Joining the sponsorship wave, Mbappé is already a star on the European market. After his visit to the territory of the United States, the French player realized his popularity in the United States as wellperhaps with the upcoming 2026 World Cup in mind.
And he actually has already appeared on the big screens in Times Square in New Yorkk with the new Air Zoom Mercurial cleats designed by the brand he is under contract with.
He also launched his production company, Zebra Valley, in July 2022 to great fanfare, declaring:
“The Strategic Partnership Between Zebra Valley and the NBA represents an important step in uniting football and basketball fans around superior content, and telling stories that matter.”
Then again, Mbappé is able to express himself in both English and Spanish, and has mastered communication to perfection.
The famous French player is also a master of giving back. Back in 2018, Mbappé donated all his bonuses, in total 350,000 euros, to the association Premiers de Cordée, for the benefit of hospitalized children.
Not only that, over time Mbappé offers his earnings with the French team to his philanthropic association, Inspired by KM (IBKM)which develops educational projects for disadvantaged young people in connection with Web3 technology.
Both during COVID and not, the player donated thousands of euros to charities, a different one for each match, after finding a legal agreement with the FFF to send them directly without going through his bank account. In this regard, speaking about this in Time in 2018, Mbappé said:
“I make enough money – a lot of money. So I think it is important to help those in need. Many people suffer, many people have diseases. For people like us, giving a helping hand to people is no big deal. It doesn’t change my life, but it changes yours. And if it can change theirs, that’s a great joy.”
Sorare and the four-year collaboration with the Premier League
Hurtwith all the champions it welcomes to its blockchain-based fantasy football game, got one new four-year partnership with the Premier League last February.
This will also allow fans of English clubs to connect with their favorite clubs and players in a completely new way.
In fact, thanks to the new deal, fans will be able to collect, buy, sell and trade officially licensed NFT digital cards with all players from the 20 Premier League clubs.
Not only that, just like managers, fans can too build and compete with custom teams to win big prizes.
The blockchain game also extends to other global soccer competitions, as Sorare boasts partnerships with more than 300 soccer clubs and teams around the world.
Lionel Messi at Sorare NFTs
It was November 2022, a few months after Mbappé joined, that partnership between the French start-up Sorare and seven-time Ballon d’Or winner Lionel Messi was made official.
Messi has won the Copa America 2021, four UEFA Champions Leagues, three FIFA Club World Cups and 11 championships in Spain and France. He has more than 160 caps for Argentina and can boast of more than 750 goals scored in his career in both club and national teams.
With this partnership, Messi has also become an ambassador for Sorare. The French startup is a free-to-play game, based on NFT technology and blockchain.
Initially, the platform featured only football as a sport and then the ability for users to create teams of 5 players with 5 NFT cards and win or lose based on the results of real matches.
Later, Hurt made other games, expand with partnerships in baseball and basketball with large contracts such as the American NBA.
