Mastercard Music Pass NFT to enhance the creativity of new musicians – My Startup World
Music fans can now get their hands on the limited edition Mastercard Music Pass NFT, which unlocks access to exclusive content and experiences from the Mastercard Artist Accelerator. The unique program will prepare five emerging musical artists from around the world with the tools and skills to leverage Web3 technologies to rethink their creative processes and expand their careers in the digital economy.
Nigerian R&B/Afrobeats record producer and songwriter LeriQ joins four other musicians from around the world for the Mastercard Artist Accelerator: Cocoa Sarai, a hip-hop artist from Brooklyn; Vietnamese American singer Emily Vu; Manu Manzo, a Latin pop artist from Venezuela; and Young Athena, a London-based R&B soul singer and BRIT School alumna. The participating artists represent a variety of genres and backgrounds and were chosen for their unique history, sound and inclusivity-focused mindset.
The application of Web3 technologies has gained momentum in Eastern Europe, the Middle East and Africa.
“One of the amazing things about Web3 technologies, and NFTs in particular, is the way they offer creators more flexibility and ownership of their content, while generating exciting new ways for fans to engage with their art,” said Beatrice Cornacchia, Senior Vice President, Marketing and Communications, EEMEA. “The Mastercard Artist Accelerator Program and Mastercard Music Pass provide us with an opportunity to leverage NFTs for both of these exciting purposes, while helping to support some of the most vibrant, diverse young artists in the world today.”
Each artist will go on a unique journey through one-on-one sessions, and be guided by mentors including Tushar Apte, an Australian composer and producer who incorporates AI into the creative process and has worked with some of the biggest artists in the industry in day; British dancer and content creator Nifè, who will share her knowledge of building an engaging online presence; and Chief Experience Officer at Ledger, Ian Rogers, who will provide advice on how to build a digital business. Artists will learn to use Web3 tools to create original tracks, which will be redeemable as NFTs, as well as performed live by the artists in a special exhibition.
The Mastercard Music Pass NFT will be minted on the Polygon blockchain and is free to redeem until May 8th. Once redeemed, token holders will be able to follow the Mastercard Artist Accelerator with access to all content from the program, as well as Web3 tools, educational materials and other exclusive experiences.
