According to Mastercard, the payments giant has launched non-fungible tokens (NFTs) that provide access to the Mastercard Artist Accelerator program, designed to support emerging musicians. Developed in partnership with Polygon, the NFT project highlights Mastercard’s intention to embrace Web3 technologies.
Mastercard launches other NFT offers
In January, Mastercard announced its partnership with Polygon to support up-and-coming artists through the Mastercard Artist Accelerator program. During the NFT.NYC conference, the company unveiled NFTs that provide access to this program. “Until the end of the month, music and Web3 enthusiasts can redeem Mastercard Music Pass NFT,” the company said on Wednesday.
At the unveiling of the music artist program, Mastercard did not reveal which musicians were participating, as they had not yet been selected. The featured artists are R&B soul singer Young Athena, Venezuelan vocalist Manu Manzu, Nigerian-based artist LeriQ, pop sensation Emily Vu and West Indian hip-hop/pop-soul artist Cocoa Sarai. Mastercard notes that these artists will receive guidance from five experts and access to an artificial intelligence (AI)-powered music studio by Warpsound.
“[The artists can] kick-start their content creation, get mentorship and get tips on using blockchain to monetize their work and build a fan community in the Web3 community,” elaborated Mastercard’s announcement. Fans can redeem their Mastercard Music Pass NFT until the end of this month. This marks the company’s second NFT offering since June 2022, when it partnered with Moonpay, Nifty Gateway, Candy Digital, The Sandbox, Immutable X, Spring and Mintable to offer NFTs for cardholders.
Raja Rajamannar, Mastercard’s chief marketing and communications officer and president, stated that the company’s goal is to help people and partners around the world better understand blockchain and digital assets, while demonstrating how Mastercard technology can support this ecosystem. “We also believe that Web3 has the potential to connect people and build communities around shared passions,” the Mastercard CEO added.
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Artificial Intelligence, Blockchain, Candy Digital, Cardholders, Cocoa Sarai, Collaboration, Content Creation, New Musicians, Emily Vu, Experts, Fan Community, Guidance, Immutable X, LeriQ, Manu Manzu, MasterCard, Mastercard Artist Accelerator Program, Mastercard NFT Project , mastercard nfts, mentorship, Mintable, monetize, Moonpay, music, musicpass NFT, music studio, NFTs, Nifty Gateway, Nigerian-based artist, Non-fungible tokens, partnership, Payments Giant, Polygon, pop sensation, R&B soul singer, Spring , The Sandbox , Venezuelan vocalist, Warpsound, web3 technologies, Young Athena
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Jamie Redman
Jamie Redman is the news editor at Bitcoin.com News and a financial technology journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open source and decentralized applications. Since September 2015, Redman has written more than 6,000 articles for Bitcoin.com News about the disruptive protocols emerging today.
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