DELHI, India–(BUSINESS WIRE)–Rario, the world’s first officially licensed digital cricket collector platform, has partnered with legendary cricketer Master Blaster Sachin Tendulkar to enter the non-functioning token (NFT) market. This partnership not only involves Sachin as a strategic investor, but also allows fans from around the world to own his digital collectibles exclusively on Rario.com.
Sachin continues to hold a special place in the hearts of billions in India and across the world, and his fan base continues to grow from generation to generation. With the help of this collaboration, Tendulkar’s fans now have the chance to own digital collectibles of their favorite player and use them across multiple tools as follows.
Many legendary and upcoming cricketers are already exclusively on Rario’s platform including Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh, Axar Patel.
Rario Co-Founder and CEO, Ankit Wadhwa said, “In 1996, I saw Sachin Tendulkar live for the first time at the India-Sri Lanka World Cup match in Kotla, Delhi. The best player in the world had scored a run-a-ball 137 – he was the hero of a billion cricket lovers. Twenty-six years later, it’s a surreal feeling to partner with Master Blaster and invest in Rario. It’s a testament to our vision to make fandom more accessible. A world where stars don’t just exist on a distant, flickering screen or in a crowded stadium, and fans must not be passive observers but active participants. It is only fitting that the man who once carried a billion hopes now blesses us on our journey to redefine fandom for a billion fans. With the God of Cricket backing us, heaven is the border!”
Sachin Tendulkar spoke about the partnership – “Fans are an integral part of any sport. While the action on the pitch takes place for a few hours, fans carry on the memories and capture these moments forever. It’s exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to cherish their favorite moments. The team at Rario was committed to building a cricket community by using technology responsibly. I am therefore delighted to partner with the team to launch my digital collectibles exclusively on the Rario platform.”
“Rario is committed to sustainability. And with this goal, we moved our infrastructure to the Proof-of-Authority (PoA) Rario Chain, which means greater environmental friendliness and a significantly lower carbon footprint than conventional blockchains. Our goal is to bring cricket fans closer to the sport and their idols by providing them with unique personalized experiences. There is no bigger cricket idol than Sachin Tendulkar! We are thrilled to have him as a strategic investor and brand ambassador in our journey to build the world’s largest cricket fan club,” said Sunny Bhanot, Co-Founder and Chief Technology Officer, Rario.
Since NFTs entered the market, the perspective of digital assets has undergone a radical change. NFTs are a class of digital assets that use blockchain to track the ownership and transfer of assets. Since its inception, the craze has spread to include all forms of art, media, fashion and sports. NFTs are fast approaching the $50 billion market cap for all artworks, with a market cap of $40 billion.
