Maslife’s Fintech partner offers virtual and physical cards that support mental and financial health

Rail nothe global platform for embedded finance experiences, collaborates with Maslife to launch a financial app that combines financial health and mental well-being, backed by MasterCard and Checkout.com.

The Maslife solution is based on documented research that mental and physical well-being has a major impact on financial health. Maslife combines payment and banking functions with a blend of gamification and artificial intelligence to inspire users to make simple changes in their daily routines that lead to long-term positive results.

The Maslife app combines a full suite of high-tech mobile banking features with integrated budgeting tools and places a strong emphasis on fitness, with fitness trackers, yoga tutorials and meditation workshops specially designed to keep users moving and motivated. Maslife is also launched Apple Pay/Google Wallet functionality, supported by Mastercard.

Crap Aminifounder and CEO of Maslife, said: “The team and I are amazed by the overwhelming support and positive response to Maslife. No other app on the market does what ours can, with Maslife’s unique approach to improving people’s lives by caring their finances while supporting their health and mental well-being.

“Our journey has only just begun. In the near future, we will offer a wide range of modern payment services, including a crypto (digital asset) wallet. This allows users to buy, sell and hold crypto, meeting the growing demand for hybrid traditional and crypto payment services.”

Maslife is currently building a B2B platform to offer businesses and their employees tailored wellness features and branded debit cards, this will roll out in Q1 2023.

The Maslife app launched its beta version in May 2020 and quickly attracted over 6,500 active participants. It has a current waiting list of around 28,000 users. The full UK launch is planned for 12 September 2022, with a European rollout in Germany, France and Italy during the second quarter of 2022 which currently values ​​the company at around £22m.

Built into the Maslife app are:

• Conscious spending tools, multi-currency accounts, debit cards, currency exchange, transfers and a variety of crypto wallets;
• Step tracker, distance recorder, calorie counter, guided meditation and yoga programs;
• Exclusive rewards for in-app achievements, cashback, retail discounts and more.

Railsr, a Mastercard fintech express partner, provides Maslife with a range of services via its global embedded finance experience platform. These include card issuing and processing services, Banking-as-a-Service and licensing, which enable Maslife to offer virtual and physical cards, and dedicated accounts, to its users.

Louisa Murrayglobal head of key accounts and channel partners at Railsr, said: “We are delighted to be working with Maslife on this exciting project. It is the kind of initiative we look for in a partnership and we look forward to providing the support and services they need for the company to grow and prosper.”

Kash Amini, Founder and CEO of Maslife added: “We partnered with Railsr because they have a strong industry track record and have a number of successful organizations in their portfolio and we are delighted to have them support us in our venture.”