Man U launches official NFTs for its fans using Tezo’s blockchain technology | NFT CULTURE | Web3 Culture NFTs and Crypto Art

Soccer (called soccer in America) is the world’s most popular sport. As we head into the World Cup, almost every league in the world is cashing in on the undivided attention. Today, one of the most valuable teams in the world, Manchester United, is entering the NFTs, on Tezos. Manchester United release their first ever official NFT collection, with the first drops for fans free.

Tezos is a blockchain technology that governs itself by establishing a true digital commonwealth. It facilitates formal verification, a technique that mathematically proves the correctness of the code governing transactions and increases the security of the most sensitive or economically weighted smart contracts.

The Premier League club says it wants to create an online community where fans can learn, earn rewards and be united by digital and real-world activities.

Manchester United is one of the most popular and successful clubs in the world. It was founded on 18 November 1878 as Newton Heath LYR Football Club by a group of railway workers from Manchester, England. The team’s original name was changed to Manchester United Football Club in 1902 and they turned professional at the start of the 1908 season.

• The NFT tokens are described as a new form of “digital memories” and an opportunity for fans to “reap rewards” by owning them.
• These items are based on real training kits from official partners of the football team. They are available now and will be sold at a discount during the campaign. A percentage of the profits will go to support the Manchester United Foundation.
• Backers who receive a free NFT will receive an invitation to join the discord server where they can discuss the project and help shape its direction.

In the same way as the traditional sports memorabilia of old, such as collections of match programmes, club cards and stickers, fans will soon be able to collect digital memorabilia of their favorite clubs.

“We have followed the Web 3.0 world closely and talked to people who are passionate about it. We believe that the way we will offer Manchester United digital collectibles will be different to any other platform available.”

“It is an honor to be part of the Foundation’s first steps into Web 3.0 by creating digital collectibles that the community will cherish for years to come.”

“It requires an understanding of football and the history of the clubs, but also a strong blockchain that is decentralized, resilient and scalable to create a successful business.”

It seems only a matter of time before a football team with the commercial ambitions and global fan base that Manchester City possesses gets involved in crypto collectibles. With Phil Lynch referring to the team as a “fast follower”, its leaders will have researched the best practice, success and failure of other clubs in the room.