Major crypto exchange announces its arrival in the metaverse

One of crypto’s most famous and largest exchanges has announced its arrival in the metaverse.

KuCoin has teamed up with Ertha, a virtual world that hopes to achieve mass appeal through a quality experience – and enter into high-profile partnerships with the industry’s biggest players.

Now, players logging into Ertha’s Early Beta will be able to see and experience a fully functional, state-of-the-art KuCoin office. It’s an exciting place to visit – not least because you can immerse yourself in live crypto charts and really feel like you’re on a trading floor.

The office is based on the first playable Ertha NFT plot – and those behind this project say that unique play-and-earn mechanics give those who own these crypto collectibles the chance to make the land work for them.

Figures suggest that more than 24,000 plots have been snapped up so far, and now the 30% discount is available for a limited time only.

A spokesperson for the project told Cointelegraph: “Ertha continues to position itself at the forefront of innovation in GameFi. Few projects have successfully integrated notable brands into their ecosystems and KuCoin’s support speaks volumes for Ertha’s long-term potential and confidence in the market.”

Non-stop improvements

Ertha says it is determined to give back to crypto enthusiasts – and it’s not just a place where you can play and earn, but an environment that cultivates play and learning as well.

Upgrades gained in a recent v0.3 beta upgrade include the ability to increase the skills of your character – as well as your knowledge in the real world. A host of quick quizzes packed with engaging questions are now available – and if you’re feeling particularly competitive, you’ll soon find yourself at the top of the leaderboard.

Improvements have also been made in line with feedback from users. Ertha has now become a client exclusive – delivering better graphics and performance, as well as more intricate mechanics that could not be offered through the online version previously available.

Based on a real-world map with real-world locations, the possibilities for what players can come up with are as limited as your imagination. You can build economies, cultivate relationships, start wars and even engage in politics.

All this connects to a gripping story in Ertha, where humanity is on the brink of extinction. World leaders have failed in their latest attempt to save the planet – and now players have a chance to right the wrongs of the past by building from the ground up. Each player’s actions can have a lasting impact in an ever-evolving metaverse – meaning that, unlike other games, it’s even possible to have a legacy.

Build a new world

Reports have even suggested that Rome NFT in the Ertha ecosystem recently sold for $120,000 – setting a new world record – giving one lucky owner control of world famous landmarks including the Colosseum and the Trevi Foundation.

It eclipses a number of previous records. Tokyo went under the hammer for $59,000, while the majority of Sweden was snapped up by a single buyer for the princely sum of $50,000.

In total, 360,000 plots are available for purchase – and in the coming years, as the infrastructure continues to grow, Ertha expects hundreds of thousands of players to flock to this area. The game marketplace is based on an interactive globe, and lands in new countries are released at regular intervals.

Looking ahead, Ertha is confident that it offers the perfect environment for those looking for an easy-to-understand introduction to the metaverse and monetization games – and an ambitious roadmap means there’s a lot to look forward to.