Magic Eden Tweaks Royalty model to maintain Solana NFT dominance
Magical Eden, one The Solana-based NFT marketplace revealed it was switching to an optional royalty model and said it would waive its 2% platform fee from October 14.
The new optional incentive model allows the buyer to decide the number of royalties they will pay. While all collections will honor full royalties by default, buyers have the option to decide whether to pay and how much.
Magic Eden wrote that “the rationale for shifting royalty payments to the buyer is to make sure the buyer fully understands whether they are going to receive the benefits that creators provide (Discord, stakes, etc.).”
The NFT marketplace admitted that the decision was not easy. Nevertheless, the changing market dynamics forced its hand. The Web3 company added that it would also launch a $1 million Creator Monetization Hackathon. The initiative will focus on developing new ways for creators to monetize their works on the platform.
Magic Eden: Solana NFT Marketplace Optional royalties
Recently, Solana-based NFT marketplaces such as X2Y2, Yawww, and Solanart launched platforms that allow users to trade NFTs without paying royalties. Apart from these marketplaces, other NFT projects like DeGods also introduced the concept of 0% royalties to the market.
The move has divided the community, with some showing support for the new model Solana NFT marketplace Magic Eden wants to implement, while others criticized it for its treatment of creators.
Magic Eden revealed that NFT marketplaces with this optional royalty model had seen an increase in the number of wallets interacting with their platform.
What is the state of the Solana NFT market?
The Magic Eden dominance of the Solana market appears to be waning in light of recent developments in the space. According to Tiexo data, Magic Eden controlled 89% of Solana NFT market volumes six months ago. But that figure has dropped to 69% at press time.
Meanwhile, NFT marketplaces with optional royalty models like Solanart saw their volume increase from 1.66% to 6.62% as of press time.
Despite the progress of these platforms, DappRadar data shows that the number of unique active wallets interacting with Magic Eden increased by 37.52% in the last 30 days. The Solana marketplace also processed 22.24 million.
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