Macy’s Parade Metaverse Experience with virtual galleries from five NFT projects
Quick take:
- Macy’s has launched a parade metaverse experience to celebrate this year’s Thanksgiving.
- The event will invite fans to vote on five NFT projects for the Macy’s Parade balloon for the 2023 holiday season.
- The experience will be launched on the OnCyber metaverse and will be available via web and mobile.
Macy’s has launched a metaverse experience to celebrate its 96th Thanksgiving celebration. The American retailer has announced the Parade Metaverse Experience, an immersive event that will invite fans to raise money for the Big Brothers Big Sisters of America nonprofit organization.
Fans will also be allowed to vote on five non-fungible tokens (NFT) projects to be featured on the Macy’s Parade balloon for the 2023 holiday season. The experience is launching on the OnCyber metaverse platform and will be available via desktop and mobile platforms at macys.com/nft.
The experience will include virtual galleries from five NFT projects, giving fans an opportunity to choose the first-ever Macy’s NFT parade balloon.
An NFT is a blockchain-based digital file that represents proof of ownership of a work of art, a JPEG, a collectible or virtual goods among others.
“As we count down to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” said Will Coss, executive producer of the Macy’s Thanksgiving Day Parade.
“Our origin collection of Parade NFTs last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to transform into a real Macy’s Parade balloon, while also creating an opportunity to collect raise vital funds for our partner Big Brothers Big Sisters of America.”
The virtual galleries are selected from some of the leading blue-chip NFT collections, including Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends.
The virtual event begins at this year’s Thanksgiving on Thursday, November 24 at 9 a.m. EST through Sunday, December 4 at 11:59 PM EST. The winning project from the vote will become a real-life balloon for the 2023 Macy’s Thanksgiving Day Parade.
Macy’s has promised digital collectibles to the first 100,000 fans who participate in the poll. The Parade metaverse event is produced in collaboration with the agency Media.Monks and Transparent House.
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