Luxury fintech, Privat 3 Money, renews Goff’s title sponsorship
LONDON, 15 May 2023 /PRNewswire/ — Private 3 Money (P3), the UK’s most exclusive wealth technology company, has announced a renewal of its sponsorship of Goff’s London Sale, the prestigious boutique thoroughbred auction held on the eve of Royal Ascot.
Held in the gardens of Kensington Palace, the event is considered one of the most important events in the racing calendar and offers a unique platform for prospective owners and buyers from around the world to buy and sell Royal Ascot entries and international racing prospects.
Private 3 Money boss Reda Bedjaoui (L) with (from L-R) Goff’s chairman Eimear Mulhern, his partner Carmele McGeary and Goff’s managing director Henry Beeby
Over the years, Goff’s London Sale has achieved many of the UK’s highest prices for horses in training. Last year the acquisitions included Sheikh Abdullah Al-Malek Al-Sabah buying Cadillac for £500,000, selling Crypto Force for £900,000 and a top price of £1.2m for 2022 Epsom Derby runner Hoo Ya Mal.
Founded to serve a new generation of high net worth individuals, P3 has redesigned access to deposits, payments, currency and commerce for the digital age, enabling financial transactions from anywhere in the world via smartphone, while the personalized customer service offering is synonymous . with traditional private finance.
Reda BedjaouiFounder and CEO of Privat 3 Money expressed his excitement at the renewal of the partnership: “We are thrilled to continue our partnership with the Goffs London Sale, it is an event we are proud to be associated with. Goffs and Privat 3 share the same ethos of excellence and the same clientele, so it makes perfect sense for our brands to align again at the most prestigious sale of the racing year. We look forward to another successful year supporting this event.”
Talking about the return of P3 as title sponsor, Goff’s CEO Henry Beeby said: “We are delighted to continue our valued partnership with Privat 3 Money for the 2023 Goffs London Sale. Privat 3 offers expertise and innovation in a traditional market very much in line with Goffs’ ethos, and the natural affinity between P3’s clientele and the international participants at the London Sale make this a perfect fit.”
The 2023 Goffs London sale takes place on Monday 19 Juneththe night before Royal Ascot, and is an invite-only event.
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SOURCE Private 3 Money
