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Louis Vuitton NFT edition of the iconic ‘VIA Treasure Trunk’
Louis Vuitton takes a bold step into the web3 world by launching an NFT release! Significantly, this showcases their famous Trunk, called the “VIA Treasure Trunk.” This special offer opens up exciting opportunities for LV collectors, giving them access to immersive experiences and limited edition releases planned throughout the year. Let’s take a closer look!
TL; DR
Louis Vuitton NFTs: Own a piece of fashion history with the VIA Treasure Trunk
Luxury fashion brand Louis Vuitton is launching an NFT release showcasing its iconic Trunk, dubbed the “VIA Treasure Trunk”. This exclusive NFT offering acts as a gateway for LV collectors. It gives them exclusive access to immersive experiences and limited editions planned throughout the year.
LV Trunk is known for its distinctive luggage in the trunk. Moreover, it has been instrumental in building the brand’s reputation and gaining recognition worldwide. Originally introduced in 1858, LV luggage made a statement with its unique square shape and stackable structure. Its distinctive design set it apart from the prevailing round-top luggage of the time, as it was primarily intended to drain water.
So, how do we get our hands on a Louis Vuitton NFT? The collection includes several hundred digital trunks, and you can join a waiting list for access starting June 8. Then, if selected, you can access the VIA portal on June 16. The price to participate is €39,000, which is around $42,000. Later, the Louis Vuitton NFTs will be eligible for resale on various NFT marketplaces.
Please note that you must be in one of the target countries such as USA, Canada, France, UK, Germany, Japan or Australia to participate.
Moreover, those who have these tokens will not only have a digital version of the VIA Treasure Trunks, but will also receive a physical copy of the trunk. This physical item will act as a key, giving them access to upcoming Louis Vuitton products and immersive experiences.
Fashion Forward: LV’s Web3 Journey and Blockchain Innovation
Louis Vuitton has been actively embracing web3 technologies and NFTs for some time. In March 2019, Louis Vuitton’s parent company, LVMH, joined the Aura Blockchain Consortium. Curiously, this included other luxury brands such as Cartier and Prada. Their goal was to promote transparency and traceability by advocating a global blockchain solution available to all luxury brands.
In addition, in August 2021, Louis Vuitton launched Louis the Game. Significantly, this is a free educational experience that allows users to learn about the company’s history.
