Lockerverse equips various creators and athletes to build wealth by selling assets on the blockchain
Three founders combined their backgrounds to launch an innovative technology platform that attracts the likes of Savanah and Bronny James.
The post Lockerverse equips diverse creators and athletes to build wealth by selling assets on the blockchain appeared first on AfroTech.
Lockerverse
William AI “Trey” McDonald, James Carlos McFall and Marcus Rance are the masterminds behind Lockerverse. With the Web3 platform, communities thrive through engagement powered by their favorite athletes, entertainers, designers, brands, etc. A wide range of digital collectibles, traditional consumer products, digital and IRL experiences, content, games and more can be purchased by users on the platform.
“We’re moving into this new world where your digital persona and your digital assets are extremely valuable,” McFall told host Will Lucas during the “Black Tech Green Money” podcast. “We want to be at the forefront of actually enabling that technology and bringing culturally important projects to the table. So where we feel like there’s a big void is a lack of culture in the space. We wanted to empower these top team creators who really define the culture to bring their assets to life there. That’s what we think is going to shape the space, if we have these cultural drivers on one centralized platform that’s able to reach fans in meaningful ways, and then give them access to physical experiences or provide them access to exclusive merchandise and clothing or behind-the-scenes content.”
Place the culture at the forefront of innovation
In addition, the founders envision the platform as a way for the creator to strengthen the relationship with their audience, and for their community to be at the forefront of innovation in the technology sector.
“People in our society are usually left behind when they make these big technology leaps,” McDonald explained. “So for me, we are the ones who sit at the table and really shape that space. For us at Lockerverse, we were really excited about ‘how do we add culture to the space? How do we do that in a responsible way and really focused on not only the creators, but also their fans and consumers?’”
McFall added: “[What was] really important to us when we jumped into this was, being from different backgrounds and being people who are often left behind in these cultural or technological revolutions, is to really drive the space and really bring our culture to it and not just have a seat at the table, to actually build the table. That’s what we set out to do.”
Savanah James joins the squad
Inspired by the founders’ vision to bridge the gap between society, Savanah James aligned herself with the platform and became a founding member. Lockerverse has also achieved partnerships with both Bronny and Bryce James.
“I’m excited to partner with Trey, James, Marcus and my sons Bronny and Bryce to create a platform that connects diverse communities with emerging technologies,” Savanah explained in a 2022 press release. “Lockerverse aligns with my love of culture , sportsmanship and community. This network will help upcoming cultural icons grow and build wealth on their terms.”
Build wealth
Lockerverse has teamed up with several college athletes including Ohio State University football stars CJ Stroud and Jaxon Smith-Njigba, as well as others from Duke University, UCLA, Baylor University, the University of Arkansas and the University of Texas.
By having visibility on the platform, athletes are further empowered, as they can receive royalties from assets sold on the blockchain.
“We’re looking at things like NFTs and blockchain technology, and that allows the original creators to receive value for the products they put into the space,” McFall explained. “So, when we look at – you acquire a CJ Stroud NFT and that gives you access to exclusive content experience, merchandise, clothing, then when that NFT is sold, CJ Stroud gets to share in the upside and receive a royalty payment for that. But if you look at traditional assets, let’s just take that sneaker example. His sneaker was sold once without being linked to the blockchain, no royalty payment there. So when we look at empowering creators, especially diverse creators, who often aren’t able to to benefit from the fruits of their labor, it’s certainly not on a perpetual basis. We think this tool is the perfect mechanism to really create that strength.”
Listen to the full episode of the “Black Tech Green Money” podcast below:
