List of Brands Selling NFTs in 2023 – Cryptopolitan
With so many promising competitors on the market, the list of brands interested in NFT could grow to infinity. However, a select number have successfully established their prominence as NFT brands by taking a proactive stance towards their new digital assets. What characterizes a brand’s position in terms of NFT adoption?
Metrics like total NFT revenue and number of secondary sales can show how effectively brands are leveraging the promise of non-fungible tokens. In addition, the way companies use their NFT investments can provide a valid perception of their position in the NFT ecosystem.
By noticing these elements, you can assess the effectiveness of an NFT project. Interestingly, the best organizations using NFTs have shown outstanding performance in terms of revenue and NFT project diversity. Measuring the expansion of NFTs can be aided by a summary of the leading organizations seeking a competitive advantage via non-fungible tokens.
Brands are venturing into the global NFT market
The buzz around NFTs has piqued the interest of a growing number of big brands seeking to grab the lion’s share of the market. Here are brands demonstrating the potential of non-fungible tokens to increase brand awareness, promote campaigns and increase sales.
1. Adidas
Adidas, a notable entry in the NFT world, is a popular rival to Nike. Adidas has generated around $10.95 million in total NFT revenue, in addition to $4.75 million in royalties. “Into the Metaverse” NFTs marked the beginning of the sportswear brand’s NFT work. Interestingly, all 30,000 Adidas NFTs were minted within hours of going on sale.
Adidas designed the new “Into the Metaverse” NFTs in collaboration with popular NFT ventures such as Bored Ape Yacht Club, Punks Comics and GMoney. In addition, the NFTs have been linked to exclusive Adidas merchandise, such as the sweatshirt and sweatpants worn by a Bored Ape in the owner’s BAYC NFT.
Nike
RTFKT (pronounced “Artifact”), a digital fashion company, recently released the Nike CryptoKicks, a line of custom NFT sneakers. This is RTFKT’s first sneaker release since Nike acquired the company in December. The designs are based on the company’s trademark Dunk silhouette.
The RTFKT Nike sneaker is a highlight of the collection. In addition, the Nike Dunk Genesis sneakers can be customized with eight RTFKT shells. RTFKT plans to allow other designers and influencers to develop CryptoKick skins in the future.
2. Louis Vuitton
Louis Vuitton entered the NFT space in style. LV partnered with Beeple, the artist behind one of the most popular 1/1 NFTs, to build their own NFT game. The game, titled “Louis: The Game”, not only honored their entry into the NFT circle, but also commemorated the 200th anniversary of the brand’s founder, Louis Vuitton. The game includes 30 NFTs, some of which Beeple has created himself. Players can collect the NFTs, but they cannot be resold.
3. Coca Cola
Coca-Cola’s team and agency partners Virtue & Tafi created and held an NFT auction for a special edition Coca-Cola NFT for its NFT launch. The concept, called ‘The Friendship Box’, is based on the distinctive vending machines and is modeled after video game loot boxes. The auction brought in $575,000, with the proceeds benefiting Special Olympics International.
4. Dolce & Gabbana
Dolce & Gabbana, one of the most prestigious fashion houses, debuted an NFT line. “Collezione Genesi” is the name of their debut collection (or Genesis Collection). For its first release, Dolce & Gabbana teamed up with UNXD. The collection was inspired by Venice’s unique customs and rich heritage.
5. McDonald’s
To commemorate the return of the McRib to the menu in November 2021, McDonald’s released its first NFT collection. Additionally, McDonald’s issued a limited number of NFTs to build interest in the product’s brief comeback and limited availability.
There was also a competition component. The collection of 10 unique McRib NFTs was only available to those who retweeted the brand’s offer. In just a few hours, over 21,000 people signed up.
6. Budweiser
In November 2021, the beer brand released its first NFT collection, signaling its debut in the NFT landscape. The Budweiser NFT collection, known as the Heritage Collection, comprised around 1936 distinct digital depictions of beer cans. Interestingly, the collection sold out within an hour of being made available for purchase, and approximately 75% of the items were resold on NFT marketplaces. According to reports, Budweiser has generated approximately $5.88 million in total NFT revenue.
Interestingly, beer can NFTs are just the beginning of Budweiser’s NFT ambitions. The company has changed its Twitter profile picture to an NFT-created rocket ship image. In addition, Budweiser is one of the most well-known firms investing in NFT due to its participation in the new NFT startup, VaynerNFT. The NFT collection is essentially a creative, customer-centric strategy to strengthen a legendary brand.
7. Tiffany
Tiffany would be at the top of the list of brands investing in NFTs due to its active involvement. Tiffany has recorded a staggering $12.62 million in total NFT revenue. In addition, the well-known jeweler facilitated the sale of approximately 250 NFTiffs, which are essentially digital passports.
The digital passes can be stamped and redeemed for unique CryptoPunks pendants and a corresponding piece of NFT artwork. Tiffany’s designers would create a unique pendant for each NFTiff, and CryptoPunks would be required to purchase NFTiffs.
Each pendant will be composed of 18 karat gold and thirty jewels or diamonds. In addition, NFTiff owners have access to a digital representation of the pendant as an NFT.
8. Gucci
Gucci is one of the leading luxury brands working in NFTs with ambitious goals. Gucci’s concentration on NFTs has been unaffected by the downturn in the crypto market, as the company has generated approximately $11.56 million in NFT revenue. Gucci’s continued belief in NFT is one of the most obvious reasons why other brands are joining the NFT bandwagon. Gucci wants to establish a solid foundation in the metaverse and expand the Vault Art Space in connection with NFT projects.
Gucci’s interest in NFTs is also seen in its partnership with the NFT project 10KTF. Gucci has unveiled Gucci Grail non-fungible tokens, which can be created on the Ethereum blockchain network. The NFT will feature a personal and unique NFT created by Gucci’s creative director.
9. McLaren
McLaren has also developed a new NFT initiative aimed at capitalizing on a diverse metaverse strategy. Recently, the luxury automaker announced the launch of MSO LAB, an exclusive new digital community. The new digital community will advance the vision of McLaren Special Operations in the company’s metaverse roadmap.
MSO LAB will prioritize providing the community with flexible access to MSO teams and McLaren Automotive personnel. The limited edition McLaren NFTs will serve as the primary tool to harness the community’s true potential. McLaren seeks to redefine access, experience and ownership standards while bringing the brand closer to the metaverse.
10. Times Magazine
The list of leading NFT brands will also include Time Magazine, one of the world’s most popular and widely distributed publications. Time announced the release of the first full issue of the magazine as a non-fungible token. It is the first time any print or digital magazine has published an entire issue on a blockchain network.
Still, this isn’t Time’s first foray into NFTs. In September 2021, the leading publishing company released an NFT collection. Time’s TIMEPieces NFT collection consisted of original works by more than 40 artists. Importantly, Time Magazine has collected around $10.81 million in total NFT revenue.
Final judgment
The list of top brands investing in NFT initiatives shows that non-fungible tokens are not just for small businesses. With promising projects, large and well-established brands have developed a clear base in the NFT realm. For starters, luxury fashion houses, prominent sportswear brands, jewelry designs and a Grand Slam embrace NFTs. Learn more about NFTs and how large companies can benefit from non-fungible tokens in the future.
