Lili Reinhart is Max Mara’s face of the future, New NFT Vending Machine – WWD

The face of the future: “I was at their show in Milan a month ago — it feels crazy that it was already a month ago,” Lili Reinhart said of Max Mara. “I loved the whole show.”

The actress was at a cocktail event on Tuesday night to celebrate the WIF Max Mara Face of the Future award. She is the 17th recipient, who will officially receive the honor at Women in Film’s annual gala on Thursday. The non-profit organization, founded in 1973, advocates for women working in Hollywood.

“I looked at the outfits I wanted to try on for this, and this was obviously just this chic little Florence Pugh-inspired nipples of the moment,” she continued, referencing Pugh’s buzzy Valentino look that wasn’t of late. “Do you know what I’m saying?”

Reinhart wore a cropped cream turtleneck and a high-waisted skirt.

“I didn’t know what an honor it was,” she said of the recognition. “I think because I was kind of shocked — I hate that word, but — why I would get it. I kind of still don’t quite understand. But I’m like, ‘OK, cool.'”

The award is given to women who are experiencing a turning point in their careers, working in film and television, with “extraordinary acting performance and the embodiment of timeless style and grace,” according to Max Mara. Past winners include Zoey Deutch, Katie Holmes, Zoë Saldana and Ginnifer Goodwin.

“My manager — even though I’m always like, ‘I don’t really know what’s going on or why I’m here’ — she says, “You know what? You’re doing something right, so keep doing what you’re doing,” Reinhart said. “I’m like, ‘OK.’ But it really is such an honor. It hasn’t completely settled down yet. I think I feel very humbled by that, and very, very grateful. My mom is here and I’m glad my team is supporting me. I feel the love.”

The evening was held at West Hollywood Edition, a partnership between W Magazine and Maria Giulia Prezioso Maramotti (third generation of the Maramotti family and global brand ambassador), Deutch, last year’s award recipient; recent Emmy winner Sheryl Lee Ralph; a pregnant Billie Lourd with her husband Austen Rydell; Alessandra Ambrosio; Melina Matsoukas; Kathryn Newton; Salem Mitchell; Madison beer; Lucy Hale; Joy Sunday of Netflix’s upcoming “Wednesday” and Mia Moretti, spins tunes behind the DJ booth.

Reinhart, who rose to fame portraying Betty Cooper on the CW teen drama “Riverdale,” is closing the chapter on the series — now in its seventh and final season.

“It’s exciting and bittersweet,” she said of the impending transition. “That’s why I’m trying to just enjoy every day that I’m on set and appreciate it … but I’m also incredibly excited to start filming and shooting and producing what I’ve been developing for the last year – and a year – half for my own production company.”

Small Victory Productions, a partnership with Catherine Hagedorn, signed an exclusive first look TV and feature film deal with Amazon Studios. What can we expect?

“A lot of women,” Reinhart said. “Our philosophy was to tell stories about young people today that are realistic. What it’s like to be a young person in this day and age, today, that accurately reflects the human experience – and not young people written by a bunch of 40-year-old white men in a room. You know?” — RYMA CHIKHOUNE

Champagne Celebration: Gal Gadot came close to playing Madame Clicquot, Veuve Clicquot’s visionary “Grande Dame of Champagne.”

“Obviously the project never came to life, but I had the opportunity to discover the life of this incredible woman who was so innovative,” said the Israeli actress, wearing a zebra-print Michael Kors dress. “She dared to do things that women at the time did not dare to do.”

On Tuesday evening, Gadot was joined by Laura Harrier and Gwyneth Paltrow at the opening exhibition of “Solaire Culture”. The traveling showcase, which started in Tokyo last June, delves into the history of Veuve Clicquot – to celebrate 250 years of the Champagne house, which was founded in 1772 in Reims, France.

To honor Madame Clicquot’s entrepreneurial spirit – she is credited with developing the Champagne brand’s identity after taking over her husband’s business when she was a widow in her 20s – Veuve Clicquot commissioned all female artists to create artwork for the occasion. Sheila Hicks, Tacita Dean, Pénélope Bagieu, Inès Longevial ​​​​and Monique Frydman are among the exhibitors.

Frydman’s work, an interactive piece, was popular with guests, who took off their shoes to immerse themselves in and take Instagram photos.

“It starts with a great admiration for this woman who in her time was able to take on a champagne house and make her mark,” Frydman said of Madame Clicquot and her interest in taking on the project. “It is already very rare. Second, the intoxication of Champagne is related to what a painting can evoke. Not the intoxication of alcohol, the intoxication of the color, of the painting.”

Frydman worked with orange, yellow and pink — which match well with her palette as an artist, she said.

Brought to life by art historian Camille Morineau and designer Constance Guisset, the event marks Veuve Clicquot’s first global traveling exhibition. The pop-up, which includes archival objects, is open until November 16.

“This is my first time here and I love it,” Gadot said of the building at 468 North Rodeo Drive in Beverly Hills, Calif. — LVMH Moët Hennessy Louis Vuitton’s 22,250-square-foot, ever-changing pop-up space expected to be a Cheval Blanc hotel.

“I loved the exhibit,” she continued, noting a painting by Yayoi Kusama. She was on her way out. “I enjoyed the evening. It was just perfect.”

Kusama’s pieces, a portrait and sculpture, were also unique to Harrier.

“I’m such a fan of hers and have been for years,” Harrier said, donning Tory Burch. “Everything she does, I love.”

Veuve Clicquot brings to mind “the iconic orange label,” she said, and “some late nights for sure. I mean, Clicquot is what you reach for when you celebrate, right?” — RC

Tomorrow’s vintage: Coach is materializing its (Re)Loved programme, a circular system for repurposing, upcycling and redesigning its used bags in London with its first European pop-up store in Spitalfields Market.

From Thursday to January 16, the “Tomorrow’s Vintage” space will feature a selection of (Re)Loved Coach bags, with vintage styles such as the Dinky, Saddle and Cashin Carry from Coach’s archive collection on display.

The brand will launch a trade-in program that allows customers to trade in their Coach bag through the Coach (Re)Loved program to be recycled or redesigned in exchange for store credit starting November 1.

The store also offers a range of free services in the craft bar, such as leather care to extend the life of a Coach bag, monogramming services and customization options with pins and patches, as well as hosting panel discussions with guests on a wide range of sustainability-related topics.

The New York-based Tapestry label’s pop-up will also feature a digital gaming element with an interactive scratch card where visitors can win a free pin or patch, as well as playlists curated by London-based independent labels.

(Re)Loved launched in April 2021 with a series of fast-selling reimagined items. After a scandal erupted on social media last October, Coach doubled down on its (Re)Loved program, adding more (Re)Loved items to its stores, and is eyeing a full rollout to its 162 stores across the United States and Canada.

At the beginning of this year, Coach expanded its (Re)Loved program with an apprenticeship. The program started in June, after which participants can get a job working on and reworking Coach bags. — TIANWEI ZHANG

Sale NFTs: The NFT craze isn’t going away anytime soon. In the fashion space alone this year, brands such as Prada, Burberry, Jason Wu and GCDS have delved into the metaverse and engaged in the crypto and gaming community.

MyNFT, an emerging online marketplace for trading non-fungible tokens, wants to make the transaction as democratic and accessible as possible, and begins by fusing this relatively new concept of ownership with the old-fashioned vending machine.

The platform claimed it will present Europe’s first NFT machine next week at the NFT.London conference to be held at the Queen Elizabeth II Centre.

MyNFT said the vending machine, which will be deployed outside the venue, is designed to bring NFTs into the real world.

The market value of the NFTs, which include tokens of varying levels of rarity, created by the likes of Dr. Who Worlds Apart, Thunderbirds and Delft Blue Night Watch, varies between £10 and £100.

Hugo McDonaugh, co-founder of MyNFT, said the vending machine is “a fun and quirky way to demonstrate” the marketplace’s goal of eliminating all barriers to entry in the NFT space.

“There is so much potential in the NFT market and it is such a shame to see some of it go to waste when potential investors are put off engaging by various unnecessary and complicated barriers. … We are determined to make NFT investing an everyday activity, and break it out of its current clique,” he added. – TZ