LG TVS TURN THE LIVING ROOM INTO A DIGITAL ART GALLERY WITH THE NEW NFT PLATFORM

With an integrated NFT marketplace and offering safe, secure payment, LG Art Lab provides a compelling new way to enjoy and trade digital art on LG’s premium TVs

ENGLEWOOD CLIFFS, NJ, 6 September 2022 /PRNewswire/ — LG Electronics (LG) has launched its own non-fungible token (NFT) platform, LG Art Lab. Now available in the US on the company’s TVs running webOS 5.0 or later, and accessible directly from the home screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork. With outstanding picture quality and several large screen sizes to choose from, LG’s state-of-the-art TVs are the perfect medium to display one’s NFT collection.

A convenient, one-stop solution for viewing and trading NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming to the platform soon. Meanwhile, the real-time Live Drops countdown ensures that users never miss an opportunity to acquire a “just dropped” NFT.

LG’s new platform, based on the Hedera network, the most widely used, sustainable, enterprise-based public ledger for the decentralized economy, makes buying and selling as easy as possible, with on-screen QR codes allowing users to quickly complete transactions via Wallypto – the company’s cryptocurrency wallet for smartphones. Once purchased, an NFT can be traded on the LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection they can admire all their owned artwork. When displayed on the 16:9 aspect ratio cinema screens of LG’s TVs, NFTs come to life – especially on the company’s OLED TVs, which utilize self-illuminating pixels to deliver infinite contrast, inky color and exceptional color accuracy.

A treat for fans of contemporary art, the LG Art Lab welcomes the first ever digital artwork from renowned sculptor Barry X Ball. Berry X Ball is known for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as traditional techniques. The first of these NFT masterpieces, which perfectly captures all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available via the platform’s LG Art Lab Drops feature in the coming weeks, with “Stone” series and other artists’ works added on a monthly basis.

To help users gain a deeper understanding of their favorite NFTs and the creative minds behind them, the platform also presents informative artwork descriptions and short films that illuminate the artists’ creative processes. Users can follow and learn more about each artist in the app’s profile feature, and will even have the opportunity to meet some of them at upcoming LG-sponsored art events.

With their flawless picture quality and stylish, minimalist aesthetic, LG’s next-generation TVs have featured in several high-profile events on the art world calendar, including the recently held Frieze Seoul.

To find out more about LG Art Lab, visit www.lgartlab.com.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $63 billion global technology and manufacturing innovator. IN United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioners, energy solutions and vehicle components. LG is 2022 ENERGY STAR^® Partner of the Year – Sustained Excellence. The company’s commitment to environmental sustainability and the marketing theme “Life’s Good” encompass how LG is dedicated to human happiness by exceeding expectations today and tomorrow. www.LG.com.

SOURCE LG Electronics USA