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LG Electronics partners with PIXELYNX to enter the Metaverse
The LG Metaverse partnership with PIXELYNX and Oorbit is finally here, with plans to produce immersive experiences for LG customers worldwide. The initiative will connect the musical expertise of Deadmau5’s PIXELYNX project with the infrastructure provided by Oorbit. Also, NFTs will be interoperable. This will allow LG customers to take their virtual identity through many digital worlds.
What is the LG Metaverse partnership with PIXELYNX?
The collaboration with PIXLYNX is the creative side of the deal, where co-founders Deadmau5 and Richie Hawtin will hold virtual concerts for fans. These concerts will be available to LG customers internationally. PIXLYNX is supported by Animoca Brands, the creator of The Sandbox. As such, fans can expect high quality events time after time. In addition, this marks an important development in the NFT Music world.
Does Oorbit play a role in the partnership?
The Oorbit side of the partnership is also important. It is because Orbit supplies the technological glue that powers the virtual concerts. The platform is interoperable, meaning fans can take their NFTs from one world to another. This is an important tool that will allow brands to reinvent their NFT rewards strategy. For example, an Easter egg in one world can function as a concert ticket in another. Additionally, players will be able to have one virtual identity that stays with them throughout the different worlds.
Immersive is the new norm?
The LG Metaverse partnership between PIXELYNX and Oorbit is an important step in the development of Web3 towards mass adoption. As LG plans to push immersive content to its customer base, more consumers will interact with and own NFTs. Finally, in many ways, this is a development to watch. It could be the sign of a whole new wave of Web3 netizens.
