Leon Gallery Auction is selling its first NFT with Scarletbox
Leon Gallery, the largest art auction house in the country, recently sold its first ever NFT, marking the beginning of the acceptance of NFT in the traditional art market. The successful sale is from the collection of Scarletbox with its Joya x Baldovino NFT in a recently held online auction by Leon Gallery from October 21 to 23, where it sold for P122,640 (including buyer’s premium).
Scarletbox released a One-on-One Joya x Baldovino NFT (artwork #105) from the treasury for the auction. Leon Gallery has been successful in its auctions of traditional art, contemporary art and antiques for the past 12 years.
Scarletbox was a blue chip NFT art launch pad and wanted to give traditional collectors a chance to partake in this special collection of beautiful national artists’ work through NFTs.
“None of the current Scarletbox NFT collectors sell in the secondary market, all retain their founder NFTs (Joya x Baldovino and Imao x Imao),” said Scarletbox founder Sheree Gotuaco.
This winning bid received Artwork #105, this was chosen by Andre Baldovino and is considered one of the masterpieces that is part of this collection. Joya’s black and white painting is fused with Baldovino’s blue and turquoise work. The animation of this piece is reminiscent of how light folds when it hits water. Truly unique with two Joya generations in one work.
Scarletbox launched their Founder’s NFT (first release) a few months ago featuring the works of National Artist Jose Joya and Abdulmari Imao, along with a collaboration with their second generation artists Andre Baldovino and Toym Imao respectively. This collaboration between the two generations of artists resulted in beautiful visual stories with added animation and music.
Andre Baldovino chose top works by Jose Joya and overlaid his own abstract art in a fluid movement. He used the subtractive method to create a beautiful fusion of the two works. Toym Imao, on the other hand, chose 2 unfinished works of his father and completed them in his own personal aesthetic, adding color and complement to Sarimanok, the Philippine Ascent of the Phoenix.
Each Founder’s NFT comes with a limited edition collector’s box. It features a vibrant digital frame, a vial with a symbol from the artist and a certificate of authenticity. Truly a premium keepsake for holders of Founder’s NFTs. For the Leon Gallery auction, NFT Artwork #105 included a signed and framed 12′ x 16″ print.
Scarletbox’s next release is a tribute to beloved cartoonist and national artist Larry Alcala with a witty and fun PFP collection (Profile Picture). Larry Alcala is best known for his weekly Sunday series The Slice of Life which became a much anticipated topic every Sunday for all Filipino families where finding his hidden profile in his works is a breeze. He is a true symbol of Pinoy Pop Culture and was also awarded the Grand Collar of the Order of National Artists.
Various fun and witty characters are taken from the Slice of Life series to create PFPs that can be used in one’s social media. Plus there is a merchandise drop and benefits included in the drop. A special GIFT for all Larry Alcala coiners is a personal premium notebook with a certificate of authenticity (one per person).
Larry Alcala’s Collection starts its private sale in the second week of November. For details, visit
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