SHANGHAI , March 14, 2023 /PRNewswire/ — H&H Group, a Hong Kong-headquartered health and nutrition conglomerate, is working with blockchain technology platform Phoenix with leading China-based consumer AI company APEX Technologies to explore applications of cutting-edge technologies around blockchain, AI and federated learning to improve CRM and customer experience in the Greater China region.
H&H Group is a global health and wellness conglomerate with over 3,400 employees in 16 countries, with research centers in China, Australia, France and Switzerland. H&H Group has been working closely with Shanghai-based, Tencent-backed APEX Technologies – using APEX’s proprietary big data platform NEXUS for consumer analytics to optimize CRM and customer experience. Now, the group is looking to explore further ways to enhance its digital CRM initiatives by adding blockchain and AI to the technology stack through working with Phoenix as a technology partner alongside APEX Technologies.
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Phoenix, a strategic blockchain technology affiliate of APEX Technologies, has worked with APEX to develop a proprietary China-focused Web 3 CRM solution that has turnkey integration with the WeChat ecosystem, including WeChat Commerce. The solution will enable B2C companies such as H&H Group to have features such as on-chain reward points, NFT rewards, federated learning and enhanced consumer privacy features. H&H Group will explore and test the use of this solution to increase consumer engagement, CRM effectiveness and loyalty point program effectiveness.
In addition, federated learning as a technology has spread in China faster than other regions worldwide, led by technology firms such as Tencent’s Webank. This new collaboration enables H&H Group to test unified multi-party AI with the other 300+ organizations in APEX Technologies’ customer base to enrich customer insights.
SOURCE APEX Technologies
