Lanistar Launches Google Pay in Brazil as Fintech Strives for Growth in 2023
Google Pay operability will help accelerate virtual payment providers’ expansion in the Brazilian market
LONDON, 20 February 2023 /PRNewswire/ — Virtual payment card provider Lanistar has gone live with Google Pay operability for its virtual payment card in Brazil – the fastest growing market for its services. This is the first time the Lanistar service has been approved for use through Google’s proprietary secure payment platform.
This represents a significant step for Lanistar. Not only will this technology allow the fintech services to become more and more accessible to users by ensuring that there will be no restrictions when it comes to making transactions, but will also give the app itself more appeal than ever before.
Jeremy BaberCEO of Lanistar, stated: “This is an important milestone for Lanistar and its customers, many of whom appreciate the convenience of using Google Pay to make everyday purchases. With fast and highly secure contactless transactions now fully available to Lanistar users in Brazilallows our customers to get the most out of our services with minimal stress, which fits perfectly with Lanistar’s goals and priorities for users.”
Lanistar has expanded rapidly in Brazil in recent months, after going public in the country in mid-2022. The Lanistar mobile app allows customers to manage and control all their financial products from one place, with a virtual card to allow purchases online or reach via Google Pay.
The app also integrates with regional payment solutions PIX and Boleto, giving Brazilian customers extensive functionality without the need for a physical payment card. This is done in an attempt to minimize fintech’s environmental impact, while at the same time providing practical payment solutions for users.
Encouraging the use of a virtual card rather than a physical card is a bold strategy, but one that Lanistar is confident will succeed, particularly in pushing new and environmentally friendly technologies into the wider financial market. It’s a small but effective way to help the environment, and one that Lanistar boldly champions.
Google Pay is a mobile payment service developed by Google to power contactless purchases in apps, online and in person on mobile devices, allowing consumers to make payments with Android phones, tablets or watches.
“We’re a platform that’s still new and growing, but Google Pay integration will be transformative for our customer base and take us to the next level in terms of functionality. We’re all about ease of use and this is proof of that.”
“With an established customer base i Brazil, the immediate rollout of Google Pay in the market was the logical choice. Our plans for 2023 intend to take the company into other LATAM territories, as well as to a number of other locations around the world, including USA, Canadaand EuropeBaber concluded.
Notes to editors
About Lanistar
Lanistar was founded in 2019 by entrepreneur Gurhan Kiziloz, whose ambition is to build a fintech unicorn that truly challenges the status quo of old-fashioned, traditional banking services.
Using modern technology and working with industry-leading partners, the Lanistar team is building a platform that provides a total ‘AnyMoney’ solution for its clients. This will give customers access to all their financial products in one place, from general bank accounts right up to cryptocurrency.
Lanistar is not a bank, but a payment card provider, operating as an intermediary offering financial services to end users. Lanistar offers the services of a typical bank account through its banking partner Modulr, but with advanced UI/UX and design to make it easier and safer than high street banks.
Lanistar Ltd is a registered EMD agent (FRN:902996) of Modulr FS Limited and can distribute and redeem e-money and provide payment services. Modulr FS Limited is authorized by the Financial Conduct Authority (“FCA”) under the Electronic Money Regulations 2011 (FRN: 900573) to issue electronic money and to provide payment services. Lanistar Limited (“Lanistar”) currently only carries our pre-launch marketing in preparation for the future launch of Lanistar-branded payment cards (“Cards”). Lanistar is finalizing agreements with various partner firms that are authorized and/or regulated (by the FCA and other overseas regulators) and the cards will only be launched and launched once these arrangements are in place.
SOURCE Lanistar
