Lamborghini and VEVE collaborate on NFTs | NFT CULTURE | Web3 Culture NFTs and Crypto Art
The world of non-fungible tokens (NFTs) is set to receive an iconic addition with the latest collaboration between VeVe, the largest digital collectibles platform, and luxury super sports car brand Automobili Lamborghini. Starting Sunday, February 19, the Lamborghini Huracán STO will be available for purchase exclusively on VeVe. This first release will feature four first edition collectibles, ranging from Uncommon to Secret Rare.
The Lamborghini Huracán STO is a road homologated super sports car, inspired by the racing heritage of Lamborghini Squadra Corse’s one-make racing series with the Huracán Super Trofeo EVO. It will be released as a digital collectible for collectors through VeVe, showcasing the iconic legacy of Lamborghini in the digital realm.
“Lamborghini has always been at the forefront of luxury and innovation when it comes to super sports cars, establishing an iconic legacy that is second to none,” said David Yu, co-founder of VeVe. “VeVe is thrilled to partner with Automobili Lamborghini to extend their innovative ways into the digital realm and bring back one of the most iconic supercars of all time, the Huracán.”
Through the VeVe platform, fans can showcase their digital collections in the app’s virtual showroom as epic 3D dioramas. They can also virtually visit, comment and like showrooms from other collectors. In addition, VeVe offers an augmented reality (AR) photo mode that allows collectors to interact with all digital collectibles in 3D, as well as share their collectibles through VeVe’s in-app social feed or on external social platforms.
The first batch of Lamborghini Huracán VeVe digital collector colors includes:
- Bianco Asopo/Blu Le Mans
- Grigio Titans/Giallo Belenus
- Rosso Epona/Grigio Adamas
- Verde Citrea/Arancio DAC
In addition, VeVe uses gas-free transactions that provide a 99.9% reduction in the environmental footprint, and in March 2021, VeVe committed to 100% carbon-neutral NFTs. VeVe is available on both iOS and Android.
Automobili Lamborghini is a global company that produces some of the most sought-after super sports cars in the world, with models that have unique shapes and designs ahead of their time. Lamborghini is today aiming for an increasingly sustainable future, through the hybridization of the entire range by 2024 until the introduction of a fourth model fully electric, while still respecting the values and DNA of the brand.
