- Milk Partners signed a strategic partnership with GetPlus, Indonesia’s representative loyalty integration platform
- MiL.k’s points exchange service will be localized with GetPlus for Indonesian members
- With market penetration strategy i Indonesia and various marketing activities, MiL.k is expected to recruit a significant number of Indonesian users
SEOUL, South Korea, March 13, 2023 /PRNewswire/ — Korea’s representative blockchain-based loyalty integration platform ‘MiL.k’ expands its business and ecosystem to Indonesia the market after its global expansion i Malaysia.
Indonesia Jakarta press conference, from right ‘Adrian Hoon (co-founder of GetPlus)’, ‘Jayden Cho (CEO of Milk Partners)’
Through the press conference held in Jakarta, Indonesia at 13thMarch 2023Milk Partners announced that it has signed a strategic partnership with Indonesian loyalty point integration platform ‘GetPlus’ to provide points exchange service in Indonesia.
The GetPlus Coalition loyalty program is focused on everyday shopping categories where members can earn reward points daily and make frequent redemptions. GetPlus offers hundreds of redemption options, such as products, consumer services and shopping eVouchers, or convert your points to airline miles and eWallet credit, etc. Some of GetPlus’ coalition partners are Indonesia’s leading players such as Dana (e-wallet), BCA (Bank Central Asia), Blibli (e-commerce), Tiket.com (OTA) and over 250 sellers both online and offline.
Both parties agree to open the points exchange service between MiL.k and GetPlus, and plan to launch the service within the second quarter of this year.
Through this partnership, Milk Partners aims to acquire new Indonesian users and reinforce the brand awareness of MiL.k as the representative global loyalty integration platform.
As Milk has accelerated its global expansion in Southeast Asia with airasia last year, ease of use and usability is expected to increase further.
Adrian Hoonco-founder of GetPlus, said, “GetPlus users will be able to enjoy more diversity and benefits through this partnership with Milk Partners” and added, “In particular, MiL.k, which is developed by blockchain technology, will provide users with a new value of point use and experience of Web3.”
Jungmin ChoCEO of Milk Partners Co., Ltd, said: “The usability of MiL.k has been extended globally through this partnership with GetPlus, which is the largest point integration service in Indonesia” adding, “from this partnership with Get Plus, we will expand various blockchain-related businesses in Indonesia using our technology and experience.”
Meanwhile, Milk Partners, which operates the blockchain-based loyalty integration platform MiL.k, has been actively expanding its ecosystem into the Southeast Asian market since last year. Milk Partners established a foothold for global market expansion by launching point exchange service with global airline, airasia in the fourth quarter of last year, and implementing strategic co-marketing activities with Boost (Malaysia’s representative e-wallet service) in January this year. Until now, MiL.k has secured more than 1.3 million users through partnerships with various sector leaders, such as airasia (Global airline), Lotte L. Point (Loyalty integration platform for retail giant Lotte Group), Yanolja (No. 1 OTA), CU (No. 1 convenience store), INTERPARK (top e-commerce), MEGABOX (top multiplex), Shinsegae Duty-Free Shop (duty) free brand from Shinsegae Group), etc.
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