Klarna launches new purchase history dashboard for UK customers
Swedish buy-now-pay-later giant Klarna has launched a new feature for UK consumers that allows them to view their entire order history online, regardless of whether they were purchased with Klarna.
The feature extends its all-in-one shopping app with automatic purchase history and delivery tracking for all online orders
It hopes the feature will help UK consumers save time and manage their online purchases more conveniently by automatically consolidating important purchase information into the Klarna app.
Consumers will have a single dashboard to view their purchase history, product details including photos and prices, order and delivery status, and package location and pickup details. Through this, users do not need to go through multiple emails or tracking details.
To activate the service, users link their email accounts to the Klarna app, which will then identify inline purchase confirmation emails and import key data.
Order tracking information is displayed in the ‘All orders’ dashboard on the Klarna app and allows users to follow the package’s journey in real time.
The app also allows users to shop all online stores, explore exclusive offers and personal shopping collections, save items and set price drop alerts, manage payments and returns, and more.
Alex Marsh, Head of Klarna UK, said: “At Klarna, we’re always trying to help customers save time and money, and give them more control over their personal finances, regardless of whether they shop with Klarna or not.
“So our customers have been asking for a tool to help manage all their online orders in one place, removing the need to switch back and forth between platforms to keep track of everything. As more of us use alternative delivery methods like may be cheaper or better for the environment, it can become difficult to stay on top of your deliveries. Our delivery tracking feature, already popular in Sweden and the US, makes delivery management fast, easy and seamless – everything we stand for at Klarna.”
Earlier this year, Klarna had an 85% decline, which saw its value drop to $6.7 billion. That was due to the worst stock market decline since World War II.
In a statement, it said: “The new investment in Klarna occurred in possibly the worst circumstances to hit stock markets since World War II: high inflation, rising interest rates, growing fears of a recession, the aftermath of the first global pandemic since 1918, strains on trade caused by supply chain disruptions, rising gas prices and, particularly in Europe, the displacement caused by the war in Ukraine.”
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